Shopify is to eCommerce what Uber has become for ride-hailing.

Both are tech solutions that broke down the barrier for entry and put control in the hands of the people. Most importantly, people welcomed and adopted both solutions for a simple reason: They make it easy to earn money.

With 800,000+ active merchants, Shopify has a dedicated app store to serve the countless needs of almost a million customers.

Shopify is often billed as the simplest way to set and run an online store. However, with all these customization options, eCommerce newbies can quickly get confused and overwhelmed when setting up a Shopify store. We feel your pain.

You passionately materialized a money-making idea into a store and you’re ready to start making sales but you’re having a tough time finding the right apps that will really add value to your store.

We have you covered. We’ve written this blog post specifically to guide you about your Shopify app options. In this post, we’ll cover the best Shopify apps that will give you a complete, professional store.

We’ve even broken down the post into categories so you know exactly what business function each app helps with. We recommend that you go through the entire list, but if a certain section piques your interest, click on the links below to jump straight to it.

  1. Store Essentials
  2. Marketing Must-have’s
  3. SEO Specialties
  4. Customer Care
  5. Social Proof
  6. Order Fulfillment

Store Essentials

In this section, we’ve put together a list of apps that make your store look like… well a store. These are all rounder apps that legitimize your store and improve your visitor’s experience while providing you an overview of how your store is performing.

#1 McAfee Secure

Mcafee logo

Rating: 4.7

Options: Free, Paid

First things first, you need to ensure that your website is safe from data breaches and instill trust in your customers.

McAfee is one of the best security plugins you will find in Shopify’s app store. The free version lets you display a trust badge and security seal for up to 500 visitors a month. The paid version offers unlimited Trustmark views and shopper identity protection among other nifty features.

Research has proven that adding trust badges positively correlates to higher conversion rates.

The good thing about McAfee is that its an easily recognizable brand. When a visitor sees one of their badges on your website, they feel more comfortable shopping from you.

When you click on the seal, a complete menu pops up to inform visitors of all active security protocols:

web page showing Mcafee secure certification

The plugin even lets visitors rate the trustworthiness of your website, which is crucial feedback to keep improving your Shopify store.

#2 Langify

Langify Logo

Rating: 4.8

Options: Trial, Paid

Langify is a translation app that lets you host your store in multiple languages to reach a wider customer base. If you’re selling products that have an international buyer base, this app is a must-have.

The app automatically detects a visitor’s default language settings to translate into that language, and it also lets visitors manually select a language of choice.

Most importantly, Langify includes SEO support for translation of meta-tags.

The translations have to be done manually but the results are worth it in the end. What makes the app really stand out is the excellent customer support they provide for each step of the process.

Langify customer reviews

#3 Bold Product Options

bold logo

Rating: 4.8

Options: Trial, Paid

People like to feel special and unique.

One way to make them feel special when they buy something from you is to give them customization options. That’s where Bold Product Options app comes in.

This app lets you add unlimited customization to your products with the option to add conditional logic to show/hide options based on what custom fields are selected.

The added price of customizations is shown to the customer, and the custom fields also show up in the order summary.

All these options let the buyer feel like they’re in control and helps you build a satisfied customer base.

#4 Oberlo

oberlo logo

Rating: 4.7

Options: Free. Paid

Having trouble finding products to sell on your Shopify store?

Oberlo is built as the perfect solution to this problem. It’s a dropshipping app which allows you to find trending products to sell online and add to your store’s catalog.

The best part about this app is you don’t have to worry about holding inventory because your suppliers ship the products straight to your customers, with your shipping label.

The app also comes with order tracking, sales dashboards, and 24/7 support with the paid version. It also provides order statistics so you can choose truly stellar products that people love to buy.

Oberlo is highly recommended if you’re just starting out with a store and looking for products to sell.

#5 Conversific Store Analytics

conversific logo

Rating: 4.9

Options: Free, Paid

Conversific Store Analytics is a must-have app for any store owner who’s serious about making sales and scaling business.

It’s a data specific app that gathers and processes information for industry-wide and store specific use. You can access:

  • marketing and conversion insights
  • competitor benchmarking reports
  • product insights
  • future forecasts

for a 360 degree approach to your store’s strategy.

conversific executive reports tab

The selling point of Conversific is that it handles the number crunching and presents insights in an easy to digest manner. The reports and insights are actionable and allow you to make better decisions and grow your business through them.

Marketing Must-have’s

Is your store really a viable business if no-one besides your family and friends know it exists?

Putting the word out is just as important as having an operationally sound store. You need to ensure that your target audience knows about your store so you can really start raking in the money.

Besides spreading awareness, marketing is essential to growing your business and separating yourself from the competition. The Shopify apps we feature will grab your visitors’ attention and help you build long-term relations.

#6 MailMunch

mailmunch logo

Rating: 4.7

Options: Free, Paid

Do you know the cheapest and most effective method of growing your business is?

The answer is growing your email lists: a cost-effective method that basically lets your store communicate any new updates, products, offers or promotions, by sending out emails.

And MailMunch is the perfect app to help you grow your email lists.

Once installed, you can deploy all sorts of lead capture forms on your store (which btw don’t require any coding) to get customers to sign up for your mailing list.

The Mailmunch integration also lets you easily manage all the emails you’ve captured by assigning contacts tags to sort and filter your lists for a segmented email marketing approach.

It also comes with a landing page builder which lets you build pages within minutes using a drag and drop builder, which relieves you of any coding responsibilities.

You can also sync your email subscribers to MailChimp, Constant Contact, AWeber, GetResponse, or any other email marketing service.

Grow Your Email Lists

#7 Kit

kit logo

Rating: 4.3

Options: Free

Did you just create the world’s hottest hot sauce? Naturally, you want to sell it so you create a Shopify store.

You’re so sure that hot sauce aficionados will love your recipe, but you just can’t get anyone to visit your store. You feel frustrated because your expertise is making hot sauce, not marketing products. what do you do?

Simple, you install Kit.

Kit is a plugin that automatically creates Facebook and Instagram ads for you, while also letting you send ‘thank you’ emails, and generate discount coupons to build a loyal customer base.

Kit serves as a virtual assistant and lets you set-up smart ads via SMS or Facebook messenger within minutes.

If you’d like to keep your focus on product innovation or operations, this is the perfect app to assist you with marketing.

#8 GetSocial: Sharing and Analytics

get social logo

Rating: 4.8

Options: Trial, Paid

Social Media has become an integral part of online marketing. It’s one of those tools if used properly, can drive a lot of traffic for little relative cost.

The GetSocial app allows you to place social sharing buttons throughout your website so your visitors can share them with their networks and get you more organic traffic.

get social sharing tool options

Their analytics dashboard lets you track shares and referrals over time and you can even check shares per device, the medium where your content gets shared and percentage of shares by each medium.

The app itself is easy to install and use, it doesn’t affect page load times (good for SEO).

SEO Specialties

Did you know that the top three organic Google search results get 56.4% of all clicks for any given keyword?

It pays to be on top of search results. Literally.

But how do you get to the top?

You optimize your store for search engines so that they pick up on your store and index you. It’s not always easy getting to the top but there are useful apps in Shopify’s app store that can help your store become more visible on the web.

#9 SEO Image Optimizer

Seo image optimiser logo

Rating: 4.7

Options: Free

Page loading speed matters a lot for user experience and Google rankings. A slow loading page is a surefire way to send your visitors away.

An important factor in page loading speed is the size of images. Ideally, you want to use small size, web-optimized images without losing any of their quality. This is where the SEO image Optimizer comes in.

As the name suggests, it does the single job of optimizing your images for web so you can draw in more SEO traffic.

The best part is, it is absolutely free to use.

#10 ALT text

here i'm entering alt text related to an alt text app. #meta

Rating: 4.8

Options: Paid

Alt text is the descriptions for an image inside the HTML code. ALT text gives context to an image to help search engines index it. Website readers designed for use by the blind also make use of this Alternative Text, and this text is also displayed if the image fails to load.

Alt text is another simple SEO application in Shopify’s app store that lets you easily assign Alt attributes to your images. With this app, you can automatically apply Alt text to all the images in your store based on a template of your choice.

alt text app settings page

Search Engines place a relatively high value on alt texts (alt tags) to determine what is on the image. With this app, you can give your store visibility a good SEO boost.

#11 SEO Manager

SEO manager logo

Rating: 4.8

Options: Paid

SEO manager is an all-rounder app that lets you monitor and edit the most crucial SEO aspects.

The app not only assists you in implementing SEO measures but also makes it easy for you to understand them. SEO manager allows you to take control of how search engines see your shop and gives you real-time feedback about the success (or failure) of your search engine optimization efforts.

The features allow you to edit titles and meta descriptions. The app offers suggestions to edit your pages according to your target keywords, and scans SEO issues for you, along with other advanced options.

SEO manager also integrates with Kit, Bing and Google search console.

Customer Care

Isn’t it the best thing when your store finally starts getting attention. The traffic is increasing month-to-month and your sales projections look great.

This is a very sensitive stage where your customers can pose both opportunities and threats.

You need to leverage the opportunities by adding value to customers and minimize threats by serving them adequately. Here we show you two Shopify apps that can help you do that.

#12 Tidio Live Chat

Rating: 4.8

Options: Free, Paid

As a store owner, one of the most painful feelings is when you lose potential customers. You’re often so busy with operations and serving other customers that there are always a few visitors who go unaddressed.

Tidio Live Chat takes care of this problem.

Tidio Live Chat lets you chat with, and serve multiple customers at one time. And if you’re swamped dealing with too many people at any given moment, Tidio lets you send canned responses to frequently asked questions.

With LiveChat’s BotEngine extension, you will also be able to set up an automated bot that can handle your customers’ requests.

#13 ReferralCandy

referral candy logo

Rating: 4.8

Options: Trial, Paid

What’s a way to keep your customers happy AND grow your sales at the same time?

You incentivize them with awesome referral programs. Referral programs are a powerful word out mouth tool.

ReferralCandy lets you create great looking, customized, branded referral programs. With full control over referral rewards, you can offer cash rewards or coupon offers, or a special gift. ReferralCandy will handle the rest by automating reward payouts.

referral screen customer sees after placing order

The app also integrates with Paywhirl, ReCharge, Recurring Orders, s-loyalty, bold, and Mailchimp.

Social Proof

Social Proof is a tactic to legitimize your store by displaying the actions that other people are taking on your website. It’s a method to guide the actions of new visitors to your store. When people go through product reviews or they receive live sales notifications, they are also more inclined to take similar actions.

In this section, we’ll show you some of the best Shopify apps that can help you boost your sales by using social proof.

#14 Product Reviews

product reviews logo

Rating: 4.5

Options: Free

Shopify Product Reviews allows you to add a customer review feature to your products. This provides a way for your customers to engage with you, as well as each other to encourage sales.

This Shopify app is best used in conjunction with Stamped.io Reviews.

It’s an app that helps automate the emails you send to your customers, to request for reviews after you’ve fulfilled their orders. More so, your customers can directly review their experiences from the emails you send them.

Once your customers submit their reviews via email, they automatically get uploaded to your store for all your visitors to see.

#15 Testimonials and Photo Reviews

testimonials and photos logo

Rating: 4.9

Options: Trial, Paid

Online shopping comes with inherent risks and people are slow to trust websites. These days, almost every customer reads reviews before making a decision to buy products from an online store.

By using this app, you can showcase all your customer testimonials at one place in a nice grid or slideshow format. You can even collect testimonials from past customers using their frontend submission form.

To add further credibility to your store, the app lets customers post reviews with product pictures, which is as close as it gets to holding the actual product.

#16 Sales Pop for Social Proof

sales pop logo

Rating: 4.7

Options: Trial, Paid

Sales Pop is another handy social proof app that shows visitors live notifications of other people buying products from your store.

These notifications give your store a stamp of validation and make visitors more likely to make a purchase decision. By showing notifications, you’re creating an impression that your store has many customers who feel safe buying products from you.

shopify store showing sales pop notification in bottom left corner

The app is easy to set up, is mobile friendly, and allows you to customize the design of notifications to your wishes.

Order Fulfilment

The nature of online commerce is such that the slightest unpleasant experience can irk a visitor to abandon your store. One of the most sensitive and crucial stages of an online store experience is order fulfillment. You have to make sure that things go smoothly and customers feel pleasant placing orders with you.

Here are some Shopify apps that can vastly help improve your store’s checkout experience.

#17 Order Printer Emailer

Order Printer Emailer logo

Rating: 4.9

Options: Free

This app adds a very nifty feature to your store and makes your life, and your customer’s experience that much better.

With Order Printer Emailer, you can automatically provide customers with downloadable PDF receipts and invoices, saving you time and support requests.

post purchase page showing option to download pdf receipt for order

The set-up is fairly simple. You just add the ‘PDF download link’ link to your desired page, follow the instructions and then customers can download receipts and invoices when they need them.

#18 Persistent Cart

Persistent Cart logo

Rating: 4.9

Options: Trial, Paid

How many times has it happened to you that you added items to your cart using your phone, but upon returning to the website on a pc, you found it empty? And for the life of you, you can’t remember the 4 items you added there. Ah well, you don’t want to go through the hassle again so you just give up.

Now if you were the store owner, you just lost a potential sale on 4 items. After putting in all the work into setting up and marketing your store, and finally having people pick out items, it’s a pity to lose sales because the cart didn’t load selected products.

Persistent Cart app offers your visitors a better shopping experience by ensuring that they can come back any time to find their shopping cart items in place. It’s easy to install and at a price of $3.99/month, it’s a small price to pay for a huge potential uplift in sales.

Rukham Khan
Author

Rukham is a writer and a budding content marketer. He believes trust should be the basis for all marketing communications.