Because nearly 90 percent of customers shop with businesses based on their customer service, improving customer experience (CX) is vital to the long-term success of any business.  In the United States, about $1.6 trillion is lost every year from bad customer service experience. Consumers have more choice today than they ever had in the past. This means it’s easier than ever for your customers to simply go to your competitor if your customer experience is…

Brands all around the globe have been using video marketing to promote their products and services even before the internet came around. However, the cost of making a video and promoting it on the television wasn’t cheap, and only the big companies could afford it. That lasted until 1994 when Amazon was founded to mark the first-ever eCommerce website in the U.S. Not long after that, a lot of other eCommerce websites emerged and soon…

Running an e-commerce website comes with a very unique set of challenges. When something goes wrong, it can be difficult to diagnose the cause. A lot of these times, it’s difficult to find resources online that can help you diagnose and resolve your problems. One such problem is the issue of creating a smooth shopping experience for your online customer. 88% of online consumers are less likely to return to a site after a bad…

Email marketing is not the newest trick in the playbook. There may even be those who believe that email marketing is over and done with. Considering all the other digital marketing methods available, this is somewhat understandable. But should we abandon email marketing altogether? What do the statistics say? In this post, we’re going to look at the facts. We’ll see how email marketing stacks up against other forms of marketing. We’ll see whether or…

Guest post by nightwatch.io Does your website generate more leads than you can deal with? If the answer is, “Yes,” then there’s not much reason to read the rest of this article. If you’re like most businesspeople though, there’s no such thing as too many leads. There are a few ways for businesses to find leads. You can network, you can buy leads, or you can run a marketing campaign. But ultimately, the most cost-effective…

Mailchimp is the champion at email list management. You can sort and filter contacts in a hundred different ways and you can create dedicated campaigns based on contact’s interaction with your website and emails. But did you know that you can create landing pages with Mailchimp too? These come in pretty handy when you’re growing your email lists and running promotions for specific goals. If you’re unclear about landing pages and what they do, you…

Guest post by LeeLineInsourcing Dropshipping is a really popular business model in 2019. It’s very easy to get started because you don’t have to worry about product inventory, order fulfillment, and shipping. You set the price and market the product, and your supplier takes care of the rest. You need a reliable supplier and this can be difficult to find on the internet. If you are thinking about dropshipping, AliExpress is a good option.…

Guest post by ChamberofCommerce

Today, customer engagement is vital to expand and grow your business. Customer engagement can be defined in several ways, but ultimately it is an ongoing interaction between the customer and company. When approached correctly, a strong customer engagement strategy can not only lead to more sales but will also keep customers coming back for more.

Customer engagement can come in many forms, including marketing strategies, customer care, and even product enhancements that create a strong connection. However, not all engagement strategies are the same.

Email still matters in 2019. We might be living through the social media age, but email marketing remains a fantastic way for businesses to build their brands and stay in touch with their customers.

So it makes sense that you’ll be building your own email list, right? Problem is, building an email list isn’t exactly easy peasy. It takes time, effort and lots of knowledge. It’s well worth it, though, with research showing that returns on email as a business growth medium are extremely high.

Awesome, right?