There is a huge possibility that you’ve read a company’s ‘About us’ page before buying a product or service online. Customers tend to establish a certain level of trust with the company before purchase.  When it comes to building trust, customers tend to believe personal recommendations the most, but having the ‘About us’ page with the right information further increases trust and likelihood of conversion. After all, data show that more than half of customers…

Your email strategy is essential when looking to increase conversion rates and boost your sales. In fact, 73 percent of senior-level marketers believe email is a critical step in the customer’s journey. If you’ve already attracted subscribers to your email list, congratulations! But there’s more work to be done — to achieve maximum ROI from your list, you need to build solid relationships with your new leads. Building solid relationships starts with your Welcome email,…

Amazon Prime Day 2019 was one for the record books with $7.16 billion worth of goods and that kind of volume has a lot to teach everyone else in the sales game. This meteoric rise of 71% compared to 2018 is a bit overwhelming and it can feel hard to compete with, but the news isn’t all good for Amazon or bad for you. We took a deeper look into Prime Day stats and the…

What happens after someone subscribes to your email list? they probably land on your thank you page. Believe it or not, the thank you page is extremely important for the success of your future marketing efforts. This is the time to tell your subscriber how they can access the desired resource (ebook, whitepaper, etc.) to show them that you delivered on what you promised. With your thank you page, you can set up all future…

Everyone who has an online business needs to create a sales funnel in order to convert his website visitors into paying customers. If you fail to do that, you will hardly make any money. Your primary goal with your sales funnel is to move people from one stage to another until they are ready to purchase. In this blog post, we’ll explain how to create a sales funnel for your online business. What is a…

When most people get a text message on their phone, they look at it right away. It might be an urgent message from friends or family, an update on your favorite sports team, or some important message. In fact, SMS messages open rates are as high as 98%.  95% of SMS messages are read within 3 minutes although most are read within 5 seconds of receipt. People act on text messages as well. That’s why…

So you have a great product or service to offer. It can solve some really complex issues for people, so it should sell pretty well. The only problem is, and I’m going to be brutally honest here, that your potential customers don’t know anything about you, and most of them don’t care.  To get your message across and turn a lead into a paying customer, you need content. It’s suitable for every major marketing goal,…

There are two types of people in the world: those that cling to tradition with a fiery grip and others that will always prefer something new and more innovative.  While this holds true in various cultures all around the world, the same goes for marketing your business.  Originally, marketing took the form of either physical handouts, dramatized broadcast television commercials, or words from someone else’s mouth. Nowadays, in the age of computers where almost everything…

WordPress boasts a repository that offers more than 50,000+ plugins that can take your website from good to great, and offer you benefits in higher traffic, better speeds and easier website management. In this article, we’re showing you 16 hand-picked plugins that can enhance your WordPress experience across performance, marketing, blogging, traffic and website management. Performance 1. WP Rocket WP Rocket is one of those must-have WordPress plugins, and one of the best available to…

Most companies spend colossal effort on getting new customers: They are constantly updating their service, improving customer support, introducing new products, creating amazing packaging, crafting creative newsletters, investing in apps, and working on the design of physical stores. Every brand has customer plans dictating how many clients should be engaged during a particular period – a month, quarter, or year. With so much energy put into customer acquisition, it’s not so surprising to find out…