As you know, WooCommerce offers its users limited, text-based email marketing solutions.
You can not send emails with audio and visuals using WooCommerce’s email marketing solution.
But you don’t need to worry about it. We have reviewed over 50 email marketing platforms for woocommerce and found that only some are the best.
We have suggested the best WooCommerce email marketing platforms and secret tips below that can increase your ROI between 30% to 47%.
So, let’s start exploring without wasting any time.
WooCommerce can be a great starter for e-commerce businesses but might not be good for your email marketing needs in the long run.
Here are the 3 reasons why you shouldn't use WooCommerce built-in email solutions:
The main limitation of Woocommerce email marketing is that the platform offers relatively basic email automation and segmentation capabilities.
While the platform can offer functions like sending order confirmations or shipping notifications, it lacks the advanced automation features necessary for campaigning.
Personalization is the key if you want to create a meaningful connection with your customers and drive conversions.
Unfortunately, the WooCommerce email marketing solution lacks the sophisticated targeting and segmentation features necessary for delivering a personalized campaign.
You cannot send direct marketing emails to your customers using a WooCommerce platform. Since the platform offers only transactional emails, it allows text-only emails.
If you want to send promotional emails with audio and visuals, you should use another platform, Mailmunch.
Want to know more about Mailmunch? We have gathered it all below.
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Knowing that your time is valuable, we have suggested here the best email marketing platform for woocommerce on our list.
It's a complete email marketing solution for WooCommerce that offers all the unique solutions required to grow an e-commerce business.
Mailmunch: The best email marketing solution for WooCommerce
Click here to start your free trial.
Mailmunch is at the top of our recommendation list due to its simplicity and scalability. The platform can grow as your business grows.
You can access the service's basic plan and a wide range of customizable templates to make emailing easier.
The platform also features a unique drag-and-drop email design feature, which allows you to create emails that suit your preferences easily.
Let’s check out some pros and cons of the platform.
Pros
Cons
Easy Integration
Limited Design Flexibility
Easy to use
Customer Support
Advanced Targeting
Depends on Website Traffic
A/B Testing
Pricing - Advanced Features
Customizable Forms
Data Analytics and Reporting
Start your Mailmunch Journey Today
The second on our list of the best email marketing platform for WooCommerce comes Omnisend. The Omnichannel platform allows you to manage your emailing campaigns, SMSs, and push notifications.
The platform offers easy syncing and can connect to your system in minutes. Once installed, you can use the platform to create unique newsletters and mail for your customers.
Some key pros and cons of the Omnisend platform include
Pros
Cons
Omnichannel Marketing
Pricing
Automation
Difficulty in Learning
Segmentation and Targeting
Limited Template Designs
Multi-channel Campaigns
Complex Features
Email and SMS Marketing
Customer Support
Detailed Analytics
With its multi-channel marketing capabilities, Active Campaign is a great way to start with digital marketing.
The only issue you will face with integrating Active Campaign with WooCommerce is that you will also have to download the WooCommerce plug-in on Active Campaign.
However, once you have completed the installation, you will have access to a wide variety of features, including landing pages, a template library, an email designer, and more.
Pros
Cons
Automation
Difficult Features
Advanced Segmentation
Pricing
Email Personalization
Limited Design Templates
Integration
Complex Advanced Features
Analytics
Delivery Issues
Limited Customer Support
Brevo is a great integration for WooCommerce, providing a complete digital marketing solution for e-commerce.
The platform offers many solutions, including CRM integration, advanced segmentation, and targeting.
The only downside to the platform is its price. While you can use the free version that only allows you to send 300 emails, you must purchase a premium plan for more emails.
While on the topic, here is a look at a few more pros and cons of Brevo.
Pros
Cons
User-Friendly Interface
Limited Automation Features
SMS Marketing Capabilities
Limited Template Library
Advanced Automation - Premium Users
Reporting and Analytics Simplification
Customer Support Response Time
Deliverability Concerns
Mailchimp is popular for its free email marketing features, but did you know that the platform also offers features such as SMS, Digital Marketing, Custom templates, and more?
You can easily implement the free Mailchimp email marketing plug-in with your WooCommerce store and use the free features.
But don’t forget that some unique and advanced features will not be available for free, so you will have to pay for them.
While on the topic, let's check out some pros and cons of the software.
Pros
Cons
User-Friendly Interface
Limited Automation Features
Free Plan Available
Price Increases with Subscriber Count
Template Library
Restrictive Email Design Customization
Advanced Reporting and Analytics
Limited Customer Support
A/B Testing Capabilities
No Phone Support
Delivery Issues
If you do not like navigating two different interfaces, Mailpoet is for you. The platform is similar to WooCommerce and has been designed to model WordPress.
The free version lets you access basic email marketing features like form and email designers, custom template library, and segmentation.
But for the advanced features, expect to pay more. You can check out other pros and cons of the service below.
Pros
Cons
Free Plan Available
Limited sends and contacts on the free plan
User-friendly interface and drag-and-drop editor
Complex Mobile App
Extensive library of email templates
Limited A/B testing on free plan
Marketing automation capabilities
Less cost-effective for large contact lists
Great reporting and analytics
Slow customer support
Limited inbox preview tool (paid plans only)
Moosend is the perfect email marketing solution for small and medium businesses. It offers great features at affordable pricing.
You can access features like a user-friendly interface, email builder, custom landing pages, automation features, and more with Moosend.
If you're curious to learn more about the service, let’s examine some of the pros and cons of using Moosend.
Pros
Cons
Easy to use
Some advanced features are missing
Affordable pricing
Limited options for customizing emails
Can target specific groups easily
Limited Reporting
Simple email designs
Not as many integrations are available
Emails deliverability
Customer support issues
If you are a business owner interested in a taste of everything, you are in the right place with SendPulse.
The platform offers a little bit of everything from push notifications and email marketing to CRM features.
You can automate your emails with SendPulse, and rest assured that they will be delivered to your customers on time.
Here are a few more pros and cons of the software for better understanding.
Pros
Cons
Multi-channel marketing platform
Difficult for Beginners
A variety of email templates
Complex Automation
A/B testing for email campaigns
Limited Integration
Affordable pricing plans
Occasional Glitches
Support Issues
The best email marketing tool for small business owners, Constant Contact offers great price plans and great features.
It offers an easy-to-use and learn interface and automation tool for new users to create email campaigns.
Looking into Constant Contact, here are a few pros and cons of the service.
Pros
Cons
User-friendly interface
Limited customization options
Support and resources
Higher pricing
Strong deliverability rates
Limited automation features
Integration with e-commerce platforms
Basic email editor
Reporting and analytics
Limited A/B testing options
Remarkety is an email marketing software that is created for e-commerce business owners.
The platform offers advanced features perfect for marketing managers looking to create a compelling and complex email marketing campaign.
Some pros and cons that come with Remarkety include:
Pros
Cons
Powerful automation features
High Pricing
Easy integration with e-commerce platforms
Difficult for Beginners
Advanced segmentation capabilities
Limited Customization
Detailed reporting and analytics
System Glitches
Responsive customer support
Limited Template Selection
We have looked into some of the best email marketing platforms for WooCommerce currently on the market, and now the question arises of how to get the most out of them.
Let’s check out some tips to make the most out of your email marketing campaigns.
Here are some great tips to help you get the most out of your email marketing campaigns and platform.
Choosing the right email marketing platform for your online store can make a big difference in the success of your business.
While WooCommerce's basic email features are okay to start with, using a more advanced platform like Mailmunch can help you do more with your emails.
So, if you want to increase your ROI by 37% to 40%, pick the one that best fits your needs and budget. It can really help your business grow and connect better with your customers.
Have you tried any of our suggestions with WooCommerce? If so, what was it like? Let us know in the comment section below.
M. Usama is an SEO Growth Specialist and Content Marketer at Mailmunch. He is passionate about crafting engaging and informative content on email marketing and lead generation.
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