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Blogging

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Everyone loves a good story. From the verbal “passing down” of myths and legends to the modern novelist, stories have been a fixture in every society on the planet. People have stories to tell, too – about their lives and experiences. And online, they tell them through their social media platforms, emails, messaging, etc. Stories are powerful. And businesses have come to realize that they can harness this power to promote their e-commerce brands and…

Setting up an online marketing campaign to attract and convert new leads isn’t exactly easy, especially when it’s your first time. With the massive amount of digital marketing information that abounds on the internet, it seems like something one should be able to sort out, right? The digital marketing gurus out there sure make it seem simple and approachable by breaking things down into bite-sized tips and short, digestible lessons, which really works great when…

What does it take to go viral? Is there some formula you can follow to ensure that your blog posts or YouTube videos achieve viral status? I hate to break it to you, but no. There’s no secret formula to viral marketing. However, there are a number of marketing strategies you can use to optimize the shareability of your content. Think of it this way: content optimization strategies are fertilizer and your content is a…

Lead growth is the ultimate goal in marketing… and also the toughest to keep up with. Rules are constantly changing, new marketing trends are popping up left and right, and your audience rarely behaves the same today as they did yesterday. Although thoughtful, long-term marketing strategies are essential for growth, there are also small things you can do to boost lead growth in the short-term – say, before lunch. Marketers are often so focused on…

Are you confused about how to go about growing your email list? Does the fact that hardly anyone subscribes frustrate you? Are you weighing up whether increasing your social media following would be better? Consider this. According to Jon Cifuentes from his study of 1300 marketers, email marketing still provides the best ROI. In fact, he found mid-sized business on average enjoy a 246% ROI from email marketing. Mike May of MediaPost’s Email Insider came…

Have you asked any blogger or business how important their opt-in email list is? The chances are that they’ll say it is a critical asset. Expert opinions and a Radicati study also underscore the importance of being able to grow your email list. You know that for you to grow your blog you need to grow your email list fast. But how do you do it? Sure you can read up on all the great…

Email has emerged as the marketing king—if you can get into someone’s inbox, you’ve made a huge leap out of the crowd clamoring for their attention, and you’re a good chunk of the way towards making a sale. But there’s one thing standing between you and a bigger, better, bottom-line-boosting subscriber list. Your opt in copy. Whether a prospect has stumbled across your page for the first time or has been nurtured through a few…

Learn how to reduce bounce rate and boost conversion through five strategies that will keep readers coming back for more! When you started blogging, you probably thought that it was just about putting some words on the screen and ‘talking’ with readers. I can’t help but smile because that’s what I thought and it is soooo far off from the truth. Truly successful blogging means constantly improving your message and analyzing ways to build readership.…

Try these four simple strategies to build your email list and really build a community around your blog! Of all the ways to promote a blog and grow your online business, the most effective you will ever find is through your email list. We guard our email addresses so jealously that each of these contacts can be pure gold to your marketing efforts. Think about the number of blogs you visit every day and the…