Last updated on
April 5, 2023
If you are an introvert, then introducing yourself to a potential employer or a client can be challenging. But with this wonderful medium of email, you can thoroughly charm and impress your recipient by sending them a highly personalized introductory email.
Although, the main purpose of introductory email is to introduce yourself but it also helps in showcasing your businesses value to prospective clients.
If you are someone who is new to email marketing or just struggling to with your introductory emails, then this guide will help you become a pro in writing top-notch introductions for yourself or your business.
Introductory Emails, also known as self-introduction emails, are sent out by individuals and companies with the subject of introducing themselves to the person or company. Introductory emails are used for multiple reasons, usually by companies to introduce themselves to other companies and by individuals reaching out to a company for a job, interested in a service, or looking for an answer to a question or a piece of advice. Also, they can be promotional emails.
Introductory emails are sometimes sent as a casual greeting or a polite request. They can be welcome emails or triggered emails to specific clients and prospects. Emails are one formal way of reaching out to someone professionally, and so are introductory emails.
An excellent initial email has to have an impactful subject line that causes the user to open the email. Boring subject lines and out to date way of reaching is not generally acceptable in today’s world. One has to stand out while reaching out to someone. Indeed, your introductory email is one way to stand out from the crowd.
Email is the most often used communication. Apart from just introducing yourself, well-written introductory emails have the potential to book you a meeting with your dream clients and help you get your targets done.
Today’s digital world has changed the thinking patterns of our brains. We tend to judge the next person based on small details, like a spelling mistake, a vocabulary imperfection, or an email saying Please Find Attached and it doesn't contain any document.
Likewise, people in the digital world, communicating on digital media, tend to self-create an impression with how they write their email copy, their formatting sense, and their vocabulary perfection. You can close targets and get clients engaged with your introductory email but make sure your email is the one that has proper formatting and does not contain any grammatical errors. These small details are essential to be noted. This also creates a sense of authenticity and a well-educated impression of yours.
In other scenarios, with an introductory email, you want the other person to get to know you and explain why they should be interested in staying in touch. Networking is another goal that can be achieved with introductory broadcast emails.
Nowadays, with the change in pace, people only have a little time to attend networking events, so people tend to reach out with cold emails that describe what services they can provide and what value they can provide. All these attributes, if well written, indeed leave an impact and get you one step closer to knowing the other person and letting them know about you.
One last benefit of introductory emails is that they can help you grow your email list. Introducing yourself properly in the email with the value provided mentioned in simple steps can help you get in collaboration with renowned companies and individuals.
As discussed above, subject lines matter the most. A value-enriched introductory email is something with a compelling subject line. When your email lands in the inbox, the subject is the first thing that appears in the notification bar as well in the inbox. Depending upon the scenario, you can add subject lines that stand out in an inbox full of emails.
For example, if you are reaching out to a company asking if they have any job openings, you can use a polite, gentle subject line that catches the recipient's attention and compels them to open the email. For example, you can write “Job Opening Inquiry,” or if you have already applied for the job and are looking out for the interview dates, you can use subject lines like “Application for the role of Marketing Manager.”
Introductory emails are written differently. Personalizing your introductory email based on the situation can be the key.
A well-written introductory email that nicely fits the situation and grabs the recipient's attention as soon as they read your introductory greeting can help you stand out from the others.
Suppose the person reading the email gets bored with your introductory lines; they will not even bother reading the next paragraph. Make sure that you tailor your greeting according to the situation.
Research is another key to connecting easily. Researching the person you are mailing can give you an idea about who they are or what they do. By doing this, you can determine how to greet them. You can add personal information about the person you’re reaching out to that creates a firm sense between both and helps retain a business relationship or crack a deal with the person.
As discussed above, adding personal detail about the person you are reaching out to is always beneficial. You can formally ask about their health or work, which should sound personalized.
Write what you find interesting about their business, or if you know them personally, you can add a little detail regarding what you find interesting about them.
When you are done greeting them and grabbing their attention, straight away pen down the purpose of reaching out. Only some people are willing to read long paragraphs with a reason for reaching out.
Out of all the emails that your recipients receive, you should be the one with a purpose. You’ll straight away be marked red if you are without a purpose. Write a short date summary of what you are looking for in them, what value you can provide them, and what can be fruitful if both sides partner up or collaborate. Make sure not to include irrelevant details that are of no value and have a greater chance of being thrown away in the bin.
The person you are reaching out to, or the company you want to collaborate with, will evaluate- what value are they getting from the email? Is it just another marketing email, or can this email get them to the solution they are looking for? Your email should be the solution to their problem. Your email should be drafted with such craftsmanship that the reader is compelled to read out the full and find value in every part of the body of your content.
Of course, your competitors out there will be providing value as well. You should have a unique selling point that others don't offer. Value creation for the customer is the thing that closes your sale. Introduce them to the best of your offers. Let them know that you are different from the rest.
CTA’s should be one vital part of your emails whenever you reach out to someone. Of course, some of them will reach out to you if they get interested; therefore, add a CTA and make it easier for them.
You need these customers to land directly on your website or landing page. The call to action button will land them directly on your landing page, which is a convenient way for the customer to know more about your services.
When you are done delivering your message to your potential lead, now is the time to thank them for the time they invested in reading your email. This is a formal way of showing gratitude to the person and creating a sense of kindness.
The person reading your email will be receiving and reading more emails and still reaching out to you. You indeed should thank them in anticipation of that.
Add a few lines thanking them for being valuable to you, even if it is an acknowledgment email. The more professional and humble your email sounds, the more chance is to get leads cooked.
Regular follow-up emails with the people you are sending introductory emails to create more chances of getting a reply. Still, if you are waiting to get replies from your desired people, you need to send them follow-up emails so that they at least remember the name they receive emails from multiple times.
Strong follow-up helps you build a more significant sales pipeline, ultimately creating more chances of closing a sale. If you regularly send out emails to people but don’t follow up, you are wasting a lot of your time and effort. A perfectly crafted email should be succeeded by regular follow-up emails too. Drip campaigns can be beneficial in acquiring new customers and creating a desire to proceed with an action on your website.
As we discussed above, a compelling subject line followed by a professional greeting is the standard way of writing an introductory email, but wait? It’s not easy to get a response from the other side, especially with a single email.
Let’s look further at some of the best ways to introduce yourself via email:
The person you are writing to needs to be made aware of who you are and where you belong. Add information about yourself that clearly describes who you are, your designation or job title, and why you are reaching the specific person. All of this is included in your brief introduction, which has to be written in a summarized form.
Once you’ve introduced yourself properly and know that the next person knows who you are, add a line about them, creating a sense of harmony between the two.
This also depends upon the type of company you are reaching out to or the person; for example, if you are reaching out to an organization that has formal work ethics, start your email with the traditional way of saying “Dear (Name)” and so on. Contrary to it, if you are writing and proposing something to a company that deals with fashion or you are reaching out to a marketing or PR agency or, let’s say, a fashion brand, you can go a bit casual, for example, “Hey (Name), I hope everything’s going fine at your end!”
Introduce yourself in a way that delivers half of your message. Your writing tone should be mild and affirmative, so the next person knows what this is about and responds positively to your email. If you tend to write an extensive introduction that does not let the actual purpose of the email come under the spotlight, you’ll be wasting your time.
Be very clear about your purpose in your introduction. For example, if you are a sales guy looking to close a sale with XYZ firm, you can go, “Dear (Name), I am Martin, a Sales Executive at XYZ Technologies.” This will let the next person know who you are and what you are looking for.
Hundreds of thousands of companies are reaching out to each other as well as millions of sales persons would be sending out marketing emails daily, be the ones whose introduction stands out and has value.
You can only provide some of the value in your introduction but give them an idea about what you can do for them. For example, A salesperson can commonly go, “ Hi, This is Martin from XYZ Technologies, and I can help you grow your sales by 10x”. The next question is how you will grow their business by 10x. Your email’s body will contain this, but that would only work out if you already create a sense of value for them in your introduction.
Your goal is establishing a connection that later becomes a mutually beneficial business relationship. Don't exaggerate yourself and your services. Be honest, be transparent. These few principles will help you sound more professional in your introductory email. Students often send out emails for their projects and entrepreneurship adventures that are crazy! Stand apart and be the professional you are! Also, set an autoresponder so your email list replying to you can get a timely reply.
Here we have some brilliant introductory subject lines that can be used for your introductory email. Being precise and relevant is the key to remembering!
Below is an excellent example of introducing yourself to a brand via email.
I hope this email finds you well. My name is (Your Name), and I'm the (Your Position) at (Company). I'm reaching out to introduce myself and see if there might be an opportunity for us to work together.
(Company) specializes in (services/products), and we've worked with several clients in the (industry/field) industry. We could bring a lot of value to your (business/project), and I'd love to discuss it further.
Let's schedule a call at your convenience to discuss this further. I'm available at (available times/dates), and I look forward to hearing from you.
This template gives you an idea of how simple and concise your email should be while reaching out to a brand. This is effective as it delivers the point of emailing potential clients after the formal greeting and introduction. As discussed, long stories usually don't make it into the list of starred emails.
I'm (Your Name), and I'm excited to join (team/organization) as (Your Position). I look forward to getting to know everyone and contributing to the team's success.
I have (X years/months) of experience in (industry/field), and I'm skilled in (relevant skills/technologies). My expertise and passion for (industry/field) will be valuable to the team.
Please let me know if there's anything I can do to help get you up to speed or get involved.
This template delivers all that must be said clearly and in simple words. Describing your designation and a sneak peek into your past work experience creates a sense of personalization and has a chance to be read thoroughly.
I hope this email finds you well. My name is (Your Name), and I recently connected with (Mutual Connection), who suggested I reach out to you. (Mutual Connection) mentioned that you work at (Company) and have a lot of experience in the (industry/field) industry.
I'm looking for new opportunities in (industry/field), and I'm particularly interested in (Company) and their work. I'm reaching out to introduce myself and see if there might be any open positions or potential opportunities for me at the company.
I have (X years/months) of experience in (industry/field), and I'm skilled in (relevant skills/technologies). My expertise and passion for (industry/field) would be a valuable asset to the team.
I would greatly appreciate any insights or advice on how to best approach a potential job search at (Company). I'm also open to discussing any potential opportunities you might be aware of.
Introducing yourself in a much simpler way and not exaggerating the achievements you have accomplished, much like how it has been done in this template, is simple and to the point. This is an effective way to write a formal email while introducing yourself to a new company.
This specimen should be given a read before you write a script for email outreach:
I hope this email finds you well. My name is (Your Name), and I recently came across your profile on (professional networking site/through a mutual connection). I'm reaching out to introduce myself and see if there might be an opportunity for us to connect and collaborate.
I'm currently working as (Your Position) at (Company), where I specialize in (industry/field). I'm always looking to expand my professional network, and we could have a lot to learn from each other.
Let's schedule a call or meet for a coffee to discuss this further. I'm available at (available times/dates) and look forward to hearing from you.
This template stands out as a decent example of how you can outreach your potential clients. Precise detail about what you want to achieve out of the connection is a great key to a successful outreach email. In the end, convey what you can provide and how you can benefit the person you are reaching out to.
Subject: Introduction - (Your Name)
Dear (Executive's Name),
I hope this email finds you well. My name is (Your Name), and I am writing to introduce myself and express my interest in (company/industry/position).
I have (X years/months) experience in (relevant field/industry). I have had the opportunity to work on various (projects/initiatives) that have allowed me to develop (skills/expertise). I am particularly interested in (specific area of interest within company/industry) and believe that my skills and experience make me a strong fit for (position/opportunity).
I am excited about the opportunity to contribute to (company) and am eager to learn more about any potential opportunities that may be available. Thank you for considering my introduction.
Very formally, in an affirmative manner, you can introduce yourself to an executive and get one step closer to cracking the deal you want. This template can be helpful in accurately summarizing the information and delivering the message in significantly less said.
Introductory emails have to be precise in their purpose. You don’t have to beat about the bush in your emails to stand out. Also, you need a good email design to attract your recipient's attention, and this is where Mailmunch can help you!
Mailmunch is an email marketing tool designed to provide user-friendly email marketing features to its users. You can create a top-notch introductory email by choosing from 1,000+ email templates and then customizing them in our intuitive drag-and-drop builder.
A voracious reader and a music lover, Ammar has been writing engaging and informative content for over 3 years for B2B and B2C markets. With a knack for writing SEO-optimized content, Ammar ensures the results speak for themselves.