Nowadays, home buying is becoming increasingly digital. Agents can process documents and host open house viewing online through an audio-visual presentation. It's normal to see real estate agents bring their business online.
The latest report from the National Association of Realtors highlighted first-time home buyers grew to 34 percent in 2021 from 31 percent in 2020.
With more buyers in the market, it's high time for real estate agents to adopt digital strategies to grow their businesses. How should they start?
The answer is a robust email marketing strategy.
One of the fastest ways to reach prospective buyers is by developing short, direct, and customized email campaigns.
Now, scroll down a bit before agonizing over what to write. This comprehensive guide will show you everything about real estate email templates. Start exploring!
A real estate email template is a predefined layout with set text or image elements. Instead of creating a new real estate email from scratch each time, you can use a template as a base.
These email templates often have drag-and-drop features that you can adjust based on your preferred style. These customized designs will only apply to the email and will not affect the e original template.
There are a few reasons buyers and sellers should use real estate email templates.
A survey showed that professionals spend an average of 3.1 hours of their workday reading and answering emails. An email template can save hours every week. That, in turn, increases productivity.
Using templates, you can store all the outlines in a single location. Selecting the appropriate one for your campaigns becomes effortless, making the document management process more efficient.
Fast communication is essential to gain an edge in the market. If you make your prospective clients wait for your response, they might seek answers elsewhere. Templates can reduce wait times between reception and response.
If you have to create emails from scratch, it's difficult to maintain brand consistency. An email template makes it easier to craft consistent branded messaging for the same prospective buyer or seller.
Sending emails with spelling or grammatical errors can harm your reputation. Recipients can perceive you as less credible and reliable. An email template reduces the chances of human errors.
Now comes the most exciting part! We'll classify the best real estate email templates into two types: for buyers and sellers. Read on to find out more!
When connecting with buyers, it's essential to personalize your emails. Start by greeting them with their first name, and write each email to address their pain point. Here are samples:
Following the first property showing, you may want to sum up the day and offerings you showed your buyer. It'd be great to demonstrate your care by assessing what you have seen together.
The home-buying process can be emotional. Tap into these feelings with carefully selected testimonials from a favorite client.
Most buyers will gladly give you a glowing review, especially after a successful and seamless close. Don't forget to get your client's consent before including their name, photo, or feedback.
If you want an easy recipe for delicious emails, learn from Archive. The brand shows four easy steps to add reviews from social media to your emails, which works very well!
Sourcing an appropriate lender and securing financial health is typically the most complicated aspect of the buying process. Use this lender referral template to turn your leads into active buyers.
Local deals on home products/services or information on increasing home value will keep you in buyers' minds when they move or ask for referrals next time.
Pre-approval shows that potential buyers can obtain financing. Besides, it helps the real estate agent and buyers decide the optimal price and tax range for their property search. It narrows down options and makes the selection process more effective.
By crafting a compelling subject line in your email newsletter, you can grab your reader's attention immediately. Even if your prospect isn't currently looking to buy real estate, this subject line will impress them and tempt them to open.
If you know many renters, you've got a wealth of potential buyers on your hands. You should convince them of the value of owning a home while connecting them with the appropriate resources to make it a reality.
Home buyers have many choices, and they choose you! Show your appreciation with a thank you note and even a small gift. Bottles of wine, bouquets, or complimentary dinners are appreciation gestures that will go a long way.
When a house is no longer for sale, buyers will find it disappointing, especially if it ticks their boxes. In this case, you should move quickly to offer a solution, such as introducing other homes.
Add a sentence acknowledging the market's competitiveness to provide a sense of urgency at the end. Besides, it shows your understanding of the local real estate market, which boosts your authority.
Whether you've connected with the prospect through an open house or private showing, it's always wise to follow up. Thank them for their time, and don't forget to remind them of the house's most attractive attributes.
You can keep the momentum by offering other properties for your prospects to view. With this real estate template, you won't waste time getting your prospects interested in the next set of houses.
Adding feedback questions to your email helps to guide the chat with prospects. Besides, you can determine if the listing price makes sense and if the home will sell fast. You can also send relevant listings if they want to explore more.
Clarifying questions about prospects' needs will help you narrow down the scope of homes you show to them. By doing so, you can identify a few listings that fit their requirements, allowing you to increase efficiency.
This email helps generate referrals and maintain communication with old customers. Congratulate former clients on the first anniversary of buying their house, and encourage them to contact you if they need assistance.
Moreover, encourage them to refer your services to their friend or family member who may need to buy or sell a house.
Maintaining a good relationship with sellers can help expand your network and boost your business. It's critical to showcase your years of experience in the industry. Here are some helpful email templates you can use:
Here's a great email template you can use for the second contact with a seller. In this email, try offering a free and custom home valuation report to show your value to clients.
Sending potential sellers a home valuation offer shows that you're ready to start the home-selling process. It gives them an idea of your confidence level and market knowledge. You can start with an estimate instead of an exact value.
Following up on your listing presentation is crucial, especially if you didn't get a signature. This email opens the door for more conversations and demonstrates the urgency of listing homes sooner rather than later.
Clients are often occupied with other tasks and might miss the best practices to fast-track the home selling process. However, you can save the day with proactive communication.
In this case, acknowledge the seller's natural frustration but don't apologize. You've done everything you can to sell their property.
Instead, show confidence by explaining the benefits of sticking with you. Be clear and straightforward, and don't lean on emotion. Remember to end with a CTA (call to action) to encourage them to book a time with you to discuss this in greater depth.
This email aims to acknowledge the seller's feelings, restate their problems, and offer solutions. Keep your message straightforward.
Offering market reports help strengthen your position in the market. You must get it right. Analyze the market and share your insights with sellers to help them decide. These reports also help you become a market leader in recipients' eyes. Try this template to get straight to the point.
Real estate agents initially considered this approach a phone script. Recently, it has worked effectively as an email template and a means of reconnecting with a past client.
Home sellers would appreciate it if you could send them the latest data on how much their home is worth. This email will increase the chances of meeting them online or in person, allowing you to learn more about their goals.
While an open house is one of the most exciting events to pick up buyers, it's also great to express the effort you're putting in for your seller.
If a seller approaches you for a discount, this email template will help you decline without compromising the relationship.
Employ the following seven tips to craft an effective real estate email template.
No one has the time to read a 10-paragraph email, so it's vital to keep paragraphs short and straightforward. You want to get your message across immediately.
Studies have pointed out that the sweet spot of email marketing is between 50 and 125 words. Simplify your emails. Ditch long paragraphs. Use concise bullet points. This tip works for those reading emails from both mobile devices and desktops.
Capture the reader's attention. The subject line should accomplish two things:
One way of doing this is to summarize the benefits of the request.
You should include personal touches in each email you send to clients. For example:
The home buying and selling process are often challenging. Making your clients feel like you're always there to support them is key to engaging and retaining them.
Your clients probably receive tons of emails daily, so ensure your message doesn't get lost in the shuffle. Scheduling when to send emails is essential.
Midweek days, such as Tuesday, Wednesday, and Thursday, are the prime days to send emails. Furthermore, mornings are the best time to send emails. The peak hour is 6 a.m., which isn't surprising because people start their day by checking emails on their smartphones.
It's hard to reach every lead right from the first message, especially when competing with hundreds of other senders. Following up is crucial if you'd like to maximize your potential conversions.
Focus on new leads who don't open your emails, and plan more focused follow-ups with those who opened but didn't respond.
A/B testing is a process of analyzing two emails toward each other. You'd be examining two emails and deciding which one converts better.
When A/B testing your emails, you should test the following:
This ultimate guide should bring you closer to attracting new clients and generating new leads through email marketing. Maximize the impact of your message with the templates above, and you'll see positive changes.
If you're ready to engage in more conversations with prospects without spending too much time sending and managing your inbox, Mailmunch is for you!
A voracious reader and a music lover, Ammar has been writing engaging and informative content for over 3 years for B2B and B2C markets. With a knack for writing SEO-optimized content, Ammar ensures the results speak for themselves.