Holiday seasons can prove to be a goldmine for online stores. Product demand for many product categories goes up and people are eager to buy things for their loved ones.
To make the most of the holiday seasons, you have to position yourself to attract higher than usual traffic and convert more visitors to enjoy a slice of holiday spending.
In this article, we’ll use the example of Christmas and we’ll show how to create a holiday campaign using Mailmunch that will enable you to:
This article will dive into how you can use the various Mailmunch features to create a holistic holiday campaign.
The whole process starts with bringing people to your website. Once you have visitors on your website, you can start on your strategy to convert them. When people are looking for a product or service, your offering should be a valid part of their set of options. The greater your presence, the higher the chances of successful conversions.
There are 2 ways you can use Mailmunch to attract traffic:
This is the easiest way to get started. If you already have a mailing list with people you’ve already contacted, these are qualified people who’d be more willing to visit your store. They’ll also be more likely to listen to your message because there’s an established level of familiarity with your subscribers.
To get these subscribers to visit your store for Christmas, give them a good reason.
If you host a blog on your store, share articles that bring value to readers. You can write on tips to save for Christmas, best Christmas deals, Christmas preparation checklists, etc to get your subscribers interested enough to visit your blog.
A sure shot way to bring your subscribers to visit your store is to offer them juicy deals. You can start sending emails even months before Christmas telling them you have amazing deals coming up so they keep you top-of-mind.
Then when the holidays come around, send them coupons, discounts, vouchers, or hot items from your catalog.
To create such emails, log in to your Mailmunch account and click on 'Create New Campaign'. Click on ‘Broadcast Email’ and select a template for yourself.
For your convenience, you can select from a list of pre-defined categories. In this case, you’ll be able to find lots of relevant templates in the Events category.
Once you’ve selected a template, add text blocks and images. Use copy that highlights the benefits to the readers, tell them why they should visit your store. Compliment that with thematic images that catch the reader’s interest.
Then select a suitable, catchy subject line, choose the audience you want to send to, and even schedule your emails for later if you wish. Once your email is sent, watch your traffic numbers go up as people start to open and read your emails.
A great way to generate buzz for your store around the holiday season is to run ads and attract visitors to your website.
Start by creating ads on Facebook using Facebook Ad Manager. Here are some tips you can use to create ads that are attention and click-worthy:
Use Lookalike Audiences to find people similar to your followers, who are more likely to engage with you. This feature will give you a bigger audience while ensuring that they match the base characteristics of people that already like your products.
You can check out this guide to learn in-depth how to create successful ads.
Once you’re confident with your ad, it's time to direct people to your store...or is that the best strategy?
It’s fair to say sending people directly to your website will expose them to a lot of options and links on your website but that’s not necessarily a good idea.
People like it better when they get exactly what they opted in for. If you promise one specific thing, and a visitor lands on your homepage and has to search for your offer themselves, there’s a good chance they’ll get annoyed and bounce.
This is where a landing page comes in. A landing page is designed to deliver on a single promise, and capture a lead or close a sale.
For a marketing campaign, given that you’re looking for the visitor to do a single thing (sign-up or make a purchase), your landing page attention ratio should ideally be 1:1. This means that there is only one button to be clicked on the landing page, and that is the only button the visitor should be clicking on.
So if you promise 15% OFF on your Christmas pajamas, create a landing page where when a customer enters their email, they get the coupon and you get their email address. It’s a win-win for both. And now you can use this email again to reach out to them whenever you have relevant offers on hand.
Go to Mailmunch app, click on ‘Create New Campaign’, and select ‘Landing Page’ from the popup menu.
Similar to emails, select a theme for your landing page, add your images and copy in the ‘Design’ tab.
In the ‘Information’ tab, you choose if you want to use a custom domain or Mailmunch’s domain to set-up a landing page, and also choose which list your landing page subscribers get added to.
Once you’ve created a landing page to your liking, Mailmunch will give you its short URL which you can use in Facebook ad manager to redirect people to this landing page when they click on your ad.
Now that we’ve touched upon how to get more visibility and attract holiday visitors, let’s now look into how you can use Mailmunch to convert these visitors and increase your probability of successful sales.
Opt-in forms are a great way of attracting attention and converting visitors.
A smart way to use opt-in forms for Christmas is to set them up on the web pages that display Christmas related products or on blog posts that talk about Christmas. This way you can start collecting leads way before Christmas and then send them emails when it’s high tide.
These can include conditional pop-up forms, embedded forms, and scroll boxes.
Similarly, close to Christmas, you can even display Christmas pop-up forms or Site Covers on your homepages for maximum attention. You can also add a top bar banner that is visible all the time to let customers know about any hot deals you have going on.
To help your case and ensure maximum sales, there is only one golden rule: give your visitors juicy offers they can’t resist.
If you’re looking to get Christmas sales even before the season starts, add pop-ups on Christmas product pages that offer steep discounts so people have more incentive to buy.
If you want more sales during peak season, your lead magnets can include bundle offers, free shipping, and coupons for future purchases. All these deals will make customers more willing to buy items from your store.
To create an opt-in form with Mailmunch, Select ‘Signup forms’ from the 'Create New Campaign' menu and select any of the 5 available form options.
You’ll find Christmas themed form templates that will make your job easier and take away half of the work of creating the form. Even then, the customizability options are such that you can take any form and design it according to your exact vision.
Each form type is unique and so Mailmunch also allows you to alter their behavior to ensure maximum conversions and a smooth experience for your visitors.
For example, you can choose:
These behavioral controls allow you to display your forms to increase your chances of attracting the attention of only interested visitors.
Automation can be your best friend. Autoresponders are emails that subscribers automatically receive after they take a certain action. In the context of your Christmas campaign, you can send a series of emails to customers who share their email addresses with you.
Autoresponders allow you to:
The best email Christmas campaigns include autoresponder sequences. A sequence not only helps to remind your subscribers and set the holiday spirit but it’s a great tool to convince customers to buy from you.
Here’s an example of an email series by stripo:
Using an email sequence such as the one above helps your customers remember you and makes them more likely to buy from you.
Start by clicking on 'Create New Campaign' button to access the hover menu and select 'Drip Sequence'.
You will be prompted to name your drip sequence and also choose the email list you want to activate it for.
You will then proceed to add your emails.
Then just like a regular email, you'll choose your theme and your content and save your email. you'll then proceed to create as many emails as you want in your drip campaign. Finally, when you have your sequence ready, you'll choose how much time you want between the emails.
So if a customer just signed up for one of your Christmas promotions, you should send them a welcome or teaser email anywhere between instantly and 24 hours. Then you can automate your following emails as you see fit for your subscribers.
Broadcasts emails allow you to get in touch with some or all of your subscribers. During holiday seasons like Christmas, they can help you boost conversions.
Because the people on your list have opted-in to receive emails from you, you’ll have their attention. This gives you a good chance to showcase new products, catalog updates, discounts, coupons, deals, and any other news to help you keep in contact with potential customers.
Broadcast emails can help you increase conversions by directly asking customers to take action or by sending emails that remind subscribers of you as an option for Christmas shopping.
Holiday seasons provide a lot of opportunities for eCommerce stores to make higher than usual sales.
If you set yourself up properly and plan on how to capitalize on holidays by creating dedicated campaigns, you’ll get to enjoy higher traffic and more conversions.
Mailmunch provides you tools to create emails, landing pages, autoresponders, and broadcasts. Which you can easily use to increase traffic and convert visitors.
You can also track and monitor results through various data reporting options Mailmunch offers.
Rukham is the Content Lead at Mailmunch. He believes trust should be the basis for all marketing communications.