The welcome email is the first message that someone sees after subscribing to your email list.

This is when your relationship starts, so it is extremely crucial for you to do a good job with it. It’s worth spending the extra time to polish it.

Otherwise, people might simply decide that what you offer is not for them, and they might never open your emails again.

To save you the hustle, we decided to include a list of the best welcome email templates in the industry. That way, you can easily see what others are doing and use some of their ideas for your newsletter.


AdEspresso’s Welcome Email

AdEspresso welcome email

AdEspresso has by far one of the best welcome emails out there.

The design and the branding make it really easy to understand who the sender is. You can’t miss their logo and the mustache guy on the top.

At the same time, the email is extremely well-structured, easy to read and to the point. Anything that is not supposed to be there is left out.

I like that they said they put a lot of effort into writing their ebook. This makes me want to read it even more (it’s a big promise).

I will give them props for the call-to-action at the end to tweet or share their ebook. This must really help them generate additional traffic to their lead magnets.

AWeber’s Welcome email

Aweber welcome email top

AWeber welcomes you with the subject line “Thanks for Subscribing to the Aweber blog!”

This makes it extremely clear to the subscriber why he’s receiving this message and who the sender is.

The big picture of their ebook cover immediately catches my attention. This must be the gift I’m receiving for signing up, right?

The funny thing is that with this big image, AWeber really stands out in your inbox.

AWeber welcome email

I like that they say what they will send you next – weekly updates on their best blog posts, digital marketing news, product updates, etc.

The download green button really stands out here so you can’t miss it. This probably increases click-through rates, and it’s better than including just a hyperlink.

Below the button you see a summary of what’s included in the guide to additionally increase the number of people who read the guide.

At the very end, you have a second call-to-action – to start your free trial.

Usually, I don’t believe it’s a good idea to have two CTAs in one email, but this kind of works here.

Optimizely’s Welcome Email

Optimizely welcome email top

Optimizely welcome email

This is the welcome email that you get when you sign up for Optimizely’s 2016 testing toolkit.

The design of the email really fits with their branding, and I like the links to the social media profiles on the topic.

The email is short and well-structured.

You understand what you’re getting and how it will help you (scaling the impact of A/B testing for your organization).

The thing that bugs me is that there are too many links and you need to download each tool separately.

Wistia’s Welcome Email

Wistia welcome email top

Wistia welcome email

Wistia has the welcome email that, for me, stands out the most.

They greet you in a really nice way, and I just love the gif image that they put in the email. I haven’t seen anyone else do this before.

(see below)

Wistia welcome email gif

It looks really cool to see that there are people who are enthusiastic and passionate about what they do.

I like that they take the time to survey you to learn more about your interests and needs (also the first company that does that in the welcome message).

Zapier’s Welcome Email

Zapier welcome email top

Zapier welcome email part 1

Zapier amazed me with their welcome email.

Simply because, despite its length, the email is extremely well-structured and easy to read.

I like that they don’t stuff you with product updates. Instead, they use this chance to provide value for you.

(We all know these companies that only speak about their products, right?)

They give you an extremely well-written explanation of what you can expect from them – two to three emails per week and in-depth, actionable guides.

I like that they link to their latest post (even though some followers of their site may have read it already).

Zapier welcome email part 2

Below, you will see that they list a few of their all-time most popular posts. The design here stands out; you really can’t miss them.

Zapier welcome email part 3

At the bottom, you will see that they mention what Zapier is.

I find it a bit weird because if people have opted into your email list, they probably know who you are.

Anyway, it might be a good way for new subscribers to remember. I don’t know if it is a good idea to put a call-to-action for your free trial in your welcome email, though.

CopyBlogger’s Welcome Email

CopyBlogger welcome email part 1

CopyBlogger is going in a totally different direction with their welcome email.

There are no visuals and images, just pure copy.

The good thing about it is that, in their welcome email, they are telling you a story.

In the subject line, they grab you with “How marketing happens today.” Then they tell you how things used to be and how they are done today.

I like that they do a really good job with explaining what their email series will be about and what you can expect from them.

CopyBlogger welcome email part 2

CopyBlogger welcome email 3 part 2

Then they send you two really great blog posts and explain to you why you should read them.

To me, though, one blog post should have been enough because the audience needs time to consume it and implement it.

CoSchedule’s Welcome Email

CoSchedule welcome email

CoSchedule has a solid and very simple welcome email.

It’s short, well-structured and contains everything that’s necessary; anything unnecessary has been left out.

Their value proposition is very clear – actionable content marketing tips. Just from this you can understand that they know their audience well.

People want tips they can implement that will get them results.

I also like that they mention who their audience is – marketers, bloggers, and social media managers.

This gets the attention of people who identify themselves with these roles. This makes it more relevant as they know this content has been created especially for them.

Once again, I don’t know if it is a good idea to ask people to sign up for a free trial straight from your welcome email.

However, I like the way they explain the benefits of their tool, so it might be working for them.

TruConversion’s Welcome Email

TruConversion Welcome email

What I like about TruConversion’s welcome email is that it is super personal.

It looks like an email that the CEO of the company has just crafted and sent to you. For that reason, it really grabs your attention.

Being greeted by the founder of the company for joining their email list really stands out.

Hammad makes it clear to the new subscriber what kind of content they will share with them and how often.

I like that they use a “P.S.” to tell you about their free trial. This makes it not pushy and overly visible at the same time.

VWO’s Welcome Email

VWO welcome email top

VWO welcome email

The welcome email of VWO is short, sweet and packed with valuable information.

They share a list of their best blog posts as a starter pack for those subscribing.

I don’t know if you realize this, but this a great way for them to learn more about your profile and which topics interests you the most. That way, at a later time, they can send you more relevant content.

Another really good thing is that they also mention their webinars and we all know this is the tool that most SaaS companies use to convert email subscribers to customers).

Jeff Bullas’s Welcome Email

Jeff Bullas welcome email part 2

What I like about Jeff Bullas’s welcome email is that it clearly stands out with his own style and branding.

You can’t miss his logo on the top, and the orange background color makes the association with his website.

What I don’t like about his welcome email is that it is way too long. That’s why I have broken it down into several sections.

Jeff is starting the email really strong by using power words such as “decision,” “change” and “improve.”

I like how the cover of his lead magnet stands out in the email. Seeing Jeff disguised as a policeman really grabs your attention.

Jeff Bullas welcome email part 3

Jeff Bullars welcome email step 4

In the next steps, you will see how Jeff Bullas sells you the idea to add him to his whitelist so you’re able to receive his emails every time.

My favorite thing is the social proof in the footer. You can see links to his Amazon bestseller, along with his mention by Forbes and Huffington Post as one of the top social media influencers.

Mari Smith’s Welcome Email

Mary Smith welcome email

The first thing you see when you open the welcome email of Mari Smith is her face and these social media icons.

This is a great way of being remembered; we all know people are more likely to recall faces than names.

The email itself seems really personal and touching. It is sent from the personal email of Mary. She’s speaking directly to you, and she even signed it at the end.

She also encourages you to engage with her by writing on her Facebook wall.

That way, she stands out as someone who really wants to hear from her audience and get to know them better.

Amy Porterfield’s Welcome Email

Amy Poterfield welcome email

The welcome email of Amy Porterfield is a result of you signing up for one of her webinars.

What I like about is she does an incredibly good job convincing you to show up and watch it live.

The date and time for the webinar stand out in the email in a way that’s really easy to see them.

Heidi Cohen’s Welcome Email

Heidi Cohen welcome email

The welcome email of Heidi Cohen is simple and well-organized; nothing fancy.

At the top, you can easily see the link to the ebook she promised.

I like that she encourages subscribers to reply to her email and share their struggles.

Very few people actually do this. It really makes a difference when it comes to engaging and getting to know your audience.

ProBlogger’s Welcome Email

Problogger welcome email 2

The welcome email of ProBlogger is pure gold.

Darren shows that he really understands his audience as he helps them solve their biggest challenge from the very first email – coming up with blog post ideas.

In fact, he over-delivers by sending them six months of content marketing ideas. This is a lot of value for a very first email.

It makes people think about what they can expect next.

Smart Passive Income’s Welcome Email

Smart Passove Income welcome email

Smart Passive Income has one of the simplest and most effective welcome emails.

They keep it extremely short and straight to the point. Here’s our ebook – download it.

BlogTyrant’s Welcome Email

BlogTyrant welcome email part 1

BlogTyrant welcome email part 2

BlogTyrant does a really good job when it comes to relating to subscribers and making the content more relevant to them.

“We’re all about making a living from home using proven blogging techniques and creative internet marketing.”

I like that he instantly gives a value tip on how to improve your sign ups – have a face looking at your opt-in form.

Another great thing about this email is that BlogTyrant uses it to tell more about who they are and what is so good about their content.

According to Kristi Hines, you should always write your emails as if people didn’t spend much time on your website before opting in.

Final Words

I hope these examples of the best welcome email templates will help you create better ones for your business.

Remember this – if you wow your audience at the very beginning, they will remember you and will likely open and read your next emails.

Do you remember who sent you the best welcome email after you opted in for his/her list? Feel free to share in the comments below.

Martin Zhel

Martin Zhel helps startup companies grow traffic, leads and revenue with the power of content marketing.