How do you reach your target audience? How do you measure and optimize your website performance and introduce new strategies to your business? That’s what you can achieve with the right digital marketing tools.
Marketing tools are software helping to promote goods, raise brand awareness, and encourage people to buy. They support organizations in achieving their objectives and staying one step ahead of the competition.
Suppose you already use some tools or want to introduce a new one. The market is abundant with numerous software to complete similar tasks. You may spend days comparing different marketing tools, reading reviews, and checking their return on investment (ROI). Don’t worry; we’ve got you covered.
We’ve compiled a list of more than 40 solutions to maximize your marketing efforts and build a successful business in a continually expanding market. These tools can assist with different marketing tasks, from lead generation to search engine optimization. We have divided them into categories depending on their capabilities for more convenience.
In 2024, technology usage in marketing will only increase as new, highly developed tools become available. Take artificial intelligence and big data as an example. Modern solutions can generate content ideas and boost the overall efficiency of your marketing team. While they are still in their infancy, having a helping hand in such an unpredictable sphere as marketing is key. Let’s review the categories marketing tools can fall into based on their functions.
Email marketing is one of the most popular ways to stay connected with the audience. You can send emails on various occasions, such as:
Emails also drive traffic to your website, where you can persuade people to buy your products. However, make sure the store is appealing and user-friendly enough to browse. If you see that emails bring many website visitors, but they don’t purchase, you may need to consider some eCommerce conversion optimization tips.
Email marketing tools are software programs that let organizations design, manage, and deliver mass emails to their clients or subscribers. These solutions often provide capabilities like:
Email marketing aims to build and maintain customer relationships, improve engagement, and promote sales.
Marketing automation uses technology and software tools to streamline, automate, and measure marketing tasks and workflows. It enables marketers to reach and engage with their target audiences more successfully while increasing their marketing initiatives’ effectiveness and ROI.
Most businesses leverage automation in the form of marketing activities, such as:
For instance, you can utilize marketing automation technologies to gather important customer information to personalize marketing campaigns and improve conversion rates.
Customer relationship management (CRM) is a strategy to manage interactions with existing clients and potential customers. CRM tools help businesses in the following ways:
Here is what you should look for when choosing CRM tools:
If the CRM has all the above characteristics, you can expect it to improve your sales processes and increase revenue.
Managing multiple PPC and social media ads on platforms like Google, Bing, Facebook, Twitter, or LinkedIn can be tedious for your marketing team. As long as you can pay for ads, the process is a never-ending loop. You need to investigate, design, analyze, and report. Fortunately, there are solutions available to simplify the process. Keep reading to find the best digital marketing tools.
Companies or marketers that want to succeed now have no choice but to use social media marketing, which includes:
For this reason, various tools are available to assist with managing and promoting any social media campaign. These solutions are geared toward managing multiple social media accounts, including posting, scheduling, and using analytics tools.
SEO tools are about performing time-consuming keyword research, data analysis, and other tasks for you. With their help, you can identify what works and what could improve. The best SEO tools also offer competitor analysis and the greatest opportunities to improve website rankings. They also measure search effectiveness across several regions or languages.
SEO tools also help with managing several websites at once. They can check each website’s performance, evaluating a lot of data on the fly. SEO software may save work hours, reduce mistakes, and instantly generate precise reports.
These online marketing tools facilitate content generation for various marketing channels, including:
These tools help find hot topics for your blog post and activities like quickly creating visuals without prior design skills. Plus, you don’t have to spend much money on content marketing. There are a ton of inexpensive and free tools, even if you’re a small business owner on a tight budget looking to enhance your content strategy.
The term “lead capture” refers to obtaining data from prospective clients, generally via a form on a website. When a person becomes a lead, you get a chance to convert them into customers with the help of a marketing or sales team. Usually, lead capture takes place on checkout pages in eCommerce and lead capture pages and forms on other websites.
Submitted lead information is crucial for upcoming outreach and nurturing. It may contain contact details like name, email, and phone number, or be more specific about the person’s interests or wants concerning the company’s goods or services.
How can you manage such an amount of data? Lead capture tools may help. They leverage information from various sources and classify it to strategically develop sales and marketing strategies.
Website optimization is the process of evaluating your website’s user experience (UX), usability, and position on search engine results pages. For example, you should consider eCommerce homepage UX, product pages, page load time, etc. It also involves making necessary modifications to attract more website visitors or boost conversions. Website optimization relies on marketing activities, such as:
Your ability to continuously improve your website is one of your most useful weapons in the fight for visitors and conversions. As user expectations increase, website optimization ensures long-term growth. Scroll down to find the most outstanding website optimization and other marketing tools.
Digital marketing tools, called data reporting and analytics tools, assist companies in gathering, processing, and analyzing enormous data sets. The goal is to gain insights, monitor performance, and make informed decisions. These technologies frequently contain data mining, custom reporting, dashboards, and visualization capabilities. They give organizations a thorough understanding of their data to achieve the following results:
Сommunication and collaboration tools aim to improve company teamwork, coordination, and cooperation. They may include features like:
Such applications make teams work together more productively and effectively, regardless of location or time zone. As we now have to adapt to teleworking, having such solutions in your company is a must, even for small businesses.
Since typing a message or making a call requires less effort than sending an email, communication tools help workers forget that they are separated by distance. Your task is to find a simple-to-use and reliable substitute for face-to-face interaction as the world shifts to a digital-first mindset.
Any marketing or sales team may face the following: a ton of files and bits of content is shared among team members. And there is no central location to store them all. Yet, it’s essential to organize people. That’s where you need collaborative organization tools: digital asset management (DAM) applications.
These are solutions for storing, organizing, and managing digital assets, including documents, videos, audio files, and images. These software programs frequently provide the following functions:
DAM streamlines workflows and lessens the time and effort needed to manage digital information. Its objective is to make it simpler for enterprises and small businesses to locate, access, and share their digital assets.
Project management tools serve for planning, carrying out, and keeping track of the progress of a project. They establish a transparent record so everyone knows who is doing what and when. Project management tools are essential for many business activities thanks to their extensive feature set, including Gantt, table and portfolio views, analytics, project tracking, and resourcing.
If you want to complete tasks on time, within budget, and to the required quality standards, consider implementing these solutions. Do you need more reasons to adopt one? Approximately 77% of teams that perform well utilize project management software. It improves team communication by 52%, boosts efficiency, and brings innovation.
Mailmunch is one of the top email marketing and automation platform. It’s also a lead growth platform, helping businesses expand their email list, increase conversion rates, and drive more sales through email marketing. It offers a range of tools, including:
Mailmunch helps bloggers, small business owners, and enterprises create and manage email campaigns and boost their email marketing revenue by generating hundreds of daily leads.
Price: The tool costs $13.99 per month and supports 1,000 contacts. It may charge more depending on the number of subscribers.
Moosend is an email marketing platform with all the needed tools and marketing features to create, send, and manage email campaigns. It offers features such as:
Moosend allows large and small businesses to increase their email marketing success, track the performance of their campaigns, and make data-driven decisions.
Price: The solution provides a free 30-day trial period—the full access costs $9 a month for up to 500 subscribers.
Mailchimp is a popular email marketing platform providing email marketing tools to help you create and manage effective campaigns. As one of the leading email marketing providers, Mailchimp offers varied features, including:
Mailchimp is a user-friendly solution. You can leverage it to enhance your email marketing strategy, whether you’re a solopreneur or a big company with several small marketing teams.
Price: You can enjoy the tool for free with a limited number of emails. The cheapest plan starts at $13 monthly, reaching $350 for the Premium edition.
Sendinblue is a marketing automation platform that helps businesses reduce human involvement in daily operations. It is considered one of the best online marketing tools for small businesses, as it provides a range of features to create and implement a digital marketing plan. For example, with Sendinblue, companies can automate email marketing tasks, e.g.:
The platform’s user-friendly interface enables you to easily create, manage, and track marketing campaigns. All these characteristics make it a valuable addition to your small business marketing tools, even if you only start your journey.
Price: Sendinblue has four price plans. You can get a free trial if you want to explore Sendinblue. Next is the Starter price plan which starts at $25/mo. Then there is the Business price plan starting at $65/mo, and the Enterprise plan which has custom pricing.
ActiveCampaign is a marketing automation platform for creating and executing an effective marketing plan. Being one of the best marketing tools in the market, it serves businesses of all sizes for digital marketing.
ActiveCampaign offers a suite of features, including:
The platform also smoothly integrates with popular platforms such as Shopify, Magento, and WooCommerce. The intuitive interface and powerful automation capabilities of ActiveCampaign make it a valuable tool for streamlining marketing efforts and achieving goals more effectively.
Price: This comprehensive platform allows you to choose the needed suite of features based on your needs. For example, email and marketing automation solutions cost $29 per month and more.
Klayvio is another item on our list of digital marketing tools. This marketing platform offers features such as:
Price: The monthly fee for the tool is $20 for 251–500 contacts. You can also try it for free, but there will be some limitations:
This comprehensive inbound marketing platform comes with dozens of tools to develop and execute a successful content strategy, for example:
Price: Hubspot lets you get acquainted with the platform for free. The price for other capabilities ranges from $800 to $3,600/month.
Zoho is another comprehensive digital marketing platform. How can you leverage it to introduce it into your marketing plan? Zoho enables you to manage your digital marketing efforts, for instance:
Price: The cost of the platform varies based on the number of contacts and ranges from $0 to $4.90 per month.
Zendesk is the third CRM in this section. This customer service platform provides small business marketing tools to improve customer engagement and support. Top features include:
Price: Zendesk divides its suits into two groups:
It’s one of the most popular and long-standing keyword research software. The advantage of utilizing Google Keyword Planner for keyword research is that it is cost-free and uses Google data. With the help of Keyword Planner, you can determine the following characteristics:
AdRoll is a marketing and advertising platform for online stores looking for a streamlined way to increase sales and cut down on time-consuming tasks. AdRoll solutions enable advertisers to connect with their target market wherever on the internet and encourage them to purchase. AdRoll’s products and capabilities encompass the following:
Price: You can choose the pay-as-you-go model to pay for display and native ads. The Marketing & Ads Plus edition costs $36/month and has more features.
Wordstream is a provider of marketing tools to improve your online presence. It unifies several scattered data chunks and shows them in a single dashboard to manage your Facebook, Bing, and Google AdWords campaigns.
Price: You can choose various Wordstream tools for free.
SocialPilot is a social media management tool for planning, scheduling, and publishing content across multiple social media platforms. Users can employ SocialPilot to perform tasks like:
The tool is also capable of doing the following:
Price: Professional plan costs $25.50/month. More expensive plans cost $42.50, $85 monthly, and more.
Buffer provides several marketing tools to write and schedule content for posting on several social media platforms. These solutions are as follows:
Price: The tool is free for those doing social media marketing for the first time. The highest price reaches $100/month for ten channels.
NapoleonCat is the last one on our list of social media tools. It is a cloud-based platform for social media marketing that provides publishing, discussion tracking, social content management, and analytics across social networks. NapoleonCat also utilizes user-configured triggers like high content engagement to deliver email and text message alerts.
Price: $25.82 monthly for the Standard plan and up to $63.31 for Pro (Custom pricing is available upon request).
Ahrefs is among the most powerful digital marketing tools. It supplies you with data and insights to improve link-building efforts. Apart from that, its advanced backlink analysis, keyword research, and competitive analysis features make the tool essential for effective search engine optimization (SEO) and driving more organic traffic to the website.
Price: $99–$999 per month.
Semrush is a helping hand in finding the best keywords for your website. You can examine what people search for on Google and which websites they visit the most. Semrush also tells you about your competitors’ target audience and content used to attract those people.
Price: $119.95–$449.95 monthly.
Moz is one of the most recognizable names in SEO. It offers features to develop your marketing strategy in line with changing user demands. For example, it can detect technical SEO issues on a website, check keyword performance, analyze backlinks, and more.
Price: There are some free tools and a 30-day trial. Moz charges $14–$720 per month, depending on the chosen plan.
Adobe Spark (now Adobe Express) is a tool for generating content in several clicks. It can revamp your social media and video marketing campaigns without design experience. Here are some types of content you can produce with Adobe Express:
Price: Free or $9.99 monthly for premium templates and assets.
Do you want to generate stunning visuals for your content marketing strategy in minutes? Canva is what you need. This easy-to-use design tool has a library of over 1,000 images and templates to help you create professional quality designs.
Price: The website is free, although there are paid upgrade alternatives.
Another Adobe product is Adobe Color CC. Formerly Adobe Kuler, Adobe Color CC helps designers and photographers make color choices by showing them what different colors would look like in their work. You can generate ready-to-use color themes for your layouts or convert colors to CMYK, RGB, Hex, and Lab formats.
Wepik is an all-in-one online editing tool that provides users with thousands of customizable design templates. Suitable for both businesses and individuals, with Wepik, you can create professional-quality designs in minutes, even if you have no graphic design skills or a limited budget.
Additionally, the editing tool offers the most innovative features:
• DocHipo has ever-expanding templates library offering stunning templates for flyers, posters, brochures, social media posts, advertisements, and many more for various industries and occasions.
• Premium customizable design assets library comprising memorable illustrations, icons, stickers, animations, and more on various themes.
• Integration with stock photo libraries to let you access unlimited high-quality pictures.
• Turn your words into images with AI image generator.
• One-click image background removal capability.
• Intuitive interface for easy navigation and drag-and-drop design editor for a smooth design experience.
• Real-time team collaboration to boost productivity.
• AI writer to create content instantly on any topic.
• Ability to download designs in various file formats without any watermark.
• Free: Forever free
• Pro: $7.5 /user/ month billed yearly
LogoWiz is your go-to logo maker tool for effortlessly creating stunning logos that leave a lasting impression. With a vast library of pre-designed templates and icons, you have the freedom to choose the perfect elements for your brand. Customize colors, fonts, and shapes to craft a one-of-a-kind logo that truly represents your identity. Whether you're a novice or a seasoned professional, LogoWiz's intuitive interface and drag-and-drop functionality ensures a seamless design experience. Elevate your brand with LogoWiz and enjoy the following key features:
Woorise is an all-in-one lead generation and marketing platform that allows you to create a wide range of interactive campaigns such as landing pages, forms, surveys, quizzes, viral giveaways & contests, accept payments, and more to help you reach your goals from a single platform.
Features include a modern landing page and form builder, 40+ field types and thousands of social actions, 100+ interactive templates, conditional logic, real-time email notifications, multi-language support, and built-in analytics.
Woorise also integrates with popular marketing platforms such as Mailchimp, Hubspot, ActiveCampaign, Facebook, Google Analytics, Bitly, Zapier, PayPal, Stripe, and many more, allowing you to automatically send your new leads to the tools you already use.
Price: Woorise provides a free forever plan and a 14-day trial plan to test all the features. Premium plans with advanced features start at $29/month.
Optin Monster is a popular lead generation software for boosting website conversion rates. It offers various opt-in forms, such as:
Optin Monster can be integrated with email marketing services and social media marketing platforms, allowing businesses to show targeted offers to the right audience at the right time.
Price: Be ready to pay at least $9 per month for basic features and more for advanced ones: $19, $29, and $49 monthly for Plus, Pro, and Growth plans, respectively.
Sumo is a collection of marketing tools for attracting website visitors, cultivating a devoted following, and monitoring your marketing strategy at every stage. The best way to demonstrate all of Sumo’s features is to walk you through its library of apps:
Price: Numerous free tools are available. Advanced features cost $39/month.
Mailmunch provides a user-friendly landing page builder with numerous templates. You can choose the needed category according to your industry and manage forms, video players, text boxes, photos, and other elements.
CallPage is a handy tool for businesses looking to turn website visitors into leads. It's all about making connections easier and more effective.
After implementing it on your website (which usually takes less than 15 minutes), a pop-up window that offers visitors three convenient contact options: they can enter their number for an immediate call from your team, schedule a call or meeting for later, or leave a message.
Here's why CallPage stands out:
Price: CallPage offers two main plans: Essentials and Pro. The cheaper one costs 31 USD per month if you decide to pay annually and 39 USD if you go for monthly payments.
Hotjar is one of the marketing tools specializing in providing valuable insights into website visitor behavior through heatmaps, recordings, and feedback polls. With Hotjar, marketers can make data-driven decisions to improve the user experience and drive more conversions.
Price: 35 free daily sessions or $34+ per month for advanced plans.
It’s a Digital Experience Platform (DXP) for content marketing optimization. Businesses may test new ideas and create unique user experiences on their websites thanks to Optimizely. Your team can use it to drive personalization at scale by integrating content, commerce, and real-time intelligence into one integrated platform.
Price: Free or $79 per user/month, depending on your needs.
It’s a behavior analytics solution for gathering insightful user feedback through heatmaps, A/B testing, and surveys. It shows where people click on the website, how deep they scroll, from which regions they come, and more.
Price: From $24 to $119/month.
Google Analytics is a widely used and essential digital marketing tool. It helps digital marketers control their website performance by showing information about website traffic and visitor behavior, such as bounce rate, conversions, clicks, devices used, time spent on a page, scroll depth, etc.
Google Search Console is the tool for showing website performance and its presence in search engines and steps to improve it, for example:
It is a data visualization tool for combining and exploring different datasets simultaneously. It helps you track data from any device, integrate it from any solution, and quickly create and publish detailed custom reports.
Price: Free or up to $231 a month, according to the business requirements.
The next set of marketing tools aims to streamline communication and collaboration. The first product under consideration is Slack. It helps teams send instant messages, share files, organize video calls, etc.
Price: Free or up to $12.50 per month, according to the plan.
Zoom is software for video communications. It offers breakout rooms, chat, screen sharing, and other helpful features for project collaboration.
Price: Free, or you can choose one of several paid plans from $149.90 to $250/year/user.
It is a potent tool for organizing and managing online and offline meetings. Use it to assign tasks to team members, share notes, and work on agendas together.
Price: Free or from $5 per user per month.
Dropbox is a cloud-based file storage platform. You can register and get free space on the cloud to save various assets and send others links to these files. Apart from file hosting, you can also leverage it to record clips to revamp your video marketing.
Price: Free or $9.99–$16.99 per month.
Google Drive is another cloud-based storage service. It lets you create, upload, and download documents, tables, images, and archives without taking up space on your computer. The best part is that you can access these assets from any device, ensuring uninterrupted work.
Price: Free or $1.99–$9.99 monthly.
It’s software for connecting different accounts and apps to streamline workflows. With the help of Shift, you can quickly switch between your Gmail or Inbox, Calendar, Drive, and even your Google or Outlook Mailbox accounts. It connects with more than 1,200 apps for you to focus and improve efficiency.
Price: Free or $149 per year.
Trello is a project management tool that lets digital marketing teams plan and organize their projects visually. Its boards, lists, and cards allow for a flexible and easy-to-use approach to task management.
Price: Free or $5–$17.50 monthly.
Airtable is an intuitive web tool that combines spreadsheets and databases. You can share, save, and organize information about anything, including employee directories, product inventory, and even apartment searches.
Price: Free or $10–$20 per seat per month.
Asana is a cloud-based project management and team collaboration tool for digital marketing and other teams. It offers features like task management, team communication, and file sharing for you to prioritize tasks and ensure their faster completion.
Price: Free or $10.99–$24.99 per user per month.
Here is a list of the top 40+ digital marketing tools. Businesses and marketing professionals should consider using them in 2024 and beyond. Why? Because they streamline operations and let you outperform competitors. And not using them and doing everything manually eats up precious time that you may have spent more creatively. The list includes various marketing tools for different aspects, such as:
We selected them based on their popularity, effectiveness, and user reviews. We hope this article will be a valuable resource for your marketing efforts for many years.
A voracious reader and a music lover, Ammar has been writing engaging and informative content for over 3 years for B2B and B2C markets. With a knack for writing SEO-optimized content, Ammar ensures the results speak for themselves.