7+ Must-Have Tools For Modern Marketers

Joydeep Bhattacharya
Joydeep Bhattacharya

Last updated on

March 8, 2024

Every marketer has lots of tasks like website optimization, running ads on search engines and social media, managing customers, generating quality leads, and also creating beautiful and engaging designs.

But it’s also not possible to perform all these tasks manually as it is time-consuming. Therefore, every marketer needs some leading tools to increase their work efficiency and productivity.

Here are the top six must-have tools for modern marketers: 

1. Mailmunch For Lead Generation And Marketing

Mailmunch is a lead generation and email marketing platform that helps you convert website visitors into paying  customers. Mailmunch offers a complete lead generation suite where you get different solutions to generate more leads like multiple forms and popups, landing pages, and email marketing tools. 

Top Features Offered By Mailmunch 

  • You can generate quick leads from your website by using the free “Form Builder.” It helps you create different forms, pop-ups, top notification bar, page end scroll bar, full screen cover, and sidebar widget.
  • Forms are mobile-friendly and fully customizable. Therefore, you can change colors and fonts that match your website theme.
  • You can also get many ready-to-use templates for every need, like notification popup, subscribers form, or discount banner. 
Mailmunch's templates
  • With Mailmunch, you get a powerful “Landing Page” builder that lets you create stunning landing pages for products and services that convert visitors into customers. You get many beautiful templates on different themes such as fashion, consumer goods, health, cosmetics, and retail.
  • The drag and drop landing page builder allows you to create forms and landing pages without codes. You can integrate your landing pages with almost every leading email marketing service provider. Also, the Landing page builder comes with built-in integration with free image providers, including Pixabay, Pexels, and Unsplash. You can also perform A/B testing on your landing pages to optimize them better.
  • The “Email Marketing” tool helps marketers create and send engaging email campaigns and newsletters to customers. You get hundreds of beautiful pre-built and ready-to-use email templates, or you can also create your custom template.
  • Marketers also get other useful features, including thousands of free images, colors, backgrounds, multiple device support, and advanced analytics.
  • To help grab more customers, you can use Mailmunch’s Coupons and Spin Wheels feature. For instance, you can create coupon offers for new users or run discount coupon campaigns to generate more conversions. 
  • Moreover, you can get customers’ email addresses using “Spin Wheels.” You can also customize these spin wheels by changing colors and texts.
coupon subscription pop up

Mailmunch Pricing

Free: $0 with forms, popups, landing pages, 1 welcome email, and basic analytics.

Premium: $19.99 per month, with:

  • Unlimited forms, popups, landing pages,
  • Unlimited emails (for 1,000 contacts),
  • Email automation, drip emails, premium template library,
  • Shopify pages, cart abandonment tools, advanced analytics and reporting,
  • and much more!

2. EngageBay For Customer Relationship Management

EngageBay is a powerful CRM software. It is an award-winning tool trusted by over 28k customers.  

The software offers robust features like work automation, pipeline visualization, and contact management. 

Top Features Offered By EngageBay 

  • You can see a visualized pipeline view of the deals or leads. For instance, you can check the status of the leads at every stage, such as prospect, proposal, won, and lost.
pipeline view of sales deals
  • EngageBay offers a team calendar to schedule appointments. Besides, individual team members can also create their own calendar to book appointments with prospects.
Engagebay calendar screenshot
  • For easier task management, the tool lets you create tasks and assign them to the sales team.
  • With Contact Management Tool, you can maintain and organize all your customer contacts in one place. Also, with the help of integrations, you can easily import your contact from various sources like Office 365 and Google.
  • The CRM Telephony lets you make calls directly from the EngageBay dashboard. You also get all the past information from conversations which assists your sales team and improves the customer experience.
EngageBay dashboard telephone
  • Reporting is very important to track your sales team’s performance. EngageBay comes with CRM Reporting that shows data in various growth graphs, charts, and bars. You can also schedule automatic reports directly to your inbox.
EngageBay sales dashboard screenshot

EngageBay Pricing

  • Free: $0 with a limit of up to 500 contacts.
  • Basic: $12.99 per month with a limit of up to 1,000 contacts and 2,500 brandable emails.
  • Growth: $24.99 per month, where you get 20,000 contacts with 20,000 brandable emails.
  • Pro: $49.99 per month, where you can add up to 30,000 contacts. 

3. Finteza For Website Analytics And Optimization 

Finteza is an advanced website analytics tool that helps in website optimization. It offers free plugins for leading content management systems like WordPress, Drupal, Joomla, OpenCart, Shopware, and PrestaShop. 

Top Features Offered By Finteza

  • Finteza offers a variety of tools for webmasters through which you can detect bot traffic, track errors like 404, 403 and get real-time traffic data. 
  • Finteza's website analytics offers all the  information and data you need to optimize your website. For example, you can even check the bounce rates from android device users living in the US. Besides, with charts and real-time reports, it is easy for you to analyze your website.
Finteza's website analytics screenshot
  • With traffic sources analytics, you can analyze the incoming traffic to your website. Finteza automatically splits and categorizes in referral, search, advertising, and social channels. 
traffic sources analytics screenshot
  • Moreover, you can detect bot traffic coming to your site. Finteza provides 12 types of low-traffic detection channels like headless browsers, email spam, and attackers like brute force and DoS.
Finteza bot traffic details
  • Also, you can make use of UTM parameters. UTM tags are a great way to separate specific visitors, just add the code to the URLs of your website and let Finteza monitor and separate traffic. For example, you can add UTM tags on PPC ads, affiliate links, banners, or other text links.
Finteza UTM tags screenshots

The Finteza Lighthouse report helps you optimize your site for user experience and Core Web Vitals. The tool is beginner-friendly and evaluates a website on several parameters like performance, accessibility, SEO, and best practices. 

 Finteza Lighthouse report

 Finteza Pricing 

Finteza costs $25 per month for up to 100,000 unique visitors a month and includes both traffic detector and data reports.

4. SEMrush For Digital Marketing

SEMrush is a leading digital marketing software every marketer should use to achieve better results on search engines like Google and Bing. 

SEMrush offers different tools for managing different digital marketing tasks like SEO, content marketing, PPC, social media marketing, and competitor research.  

It is trusted by the world’s well-known brands such as Apple, Samsung, Forbes, IBM, and Amazon.

Top Features Offered By SEMrush

For almost every marketing task, SEMrush has a tool as described below:

Keyword Research

SEMrush has a database of over 20 billion keywords that means you find new keywords in just a few clicks. You get data for each keyword, including search volume, trend, CPC, difficulty, and even the total number of results in SERP. You also have the option to discover various category keywords like a broad match, phrase match, related, exact match, and even question keywords. 

Keyword research tool screenshot

Technical SEO Tool

To optimize the On-Page SEO of any website, you have a powerful Site Audit tool that performs a complete technical audit of your website on demand and detects over 130 technical errors and issues. 

SEO tool screenshot

Backlink Tool 

With a database of over 43 trillion backlinks, you can check the backlinks of any website on the web, including those of your competitors. 

The tool lets you check key metrics like backlink type follow and nofollow, referring IPs, and even first and last seen. 

backlink tool screenshot

With Backlink Audit, you can audit your site’s backlink profile and find toxic and harmful links. You can also disallow backlinks directly from the SEMrush dashboard.

backlink audit tool

To get lots of backlinks opportunities, you can use the Backlink Gap tool in which you can compare your competitor’s link profile with your domain.


domain screenshot


Content Optimization Tools

With the help of the Topic Research Tool tool, you can find tons of content ideas on any topic for multiple locations. Not only this, but you can also discover various engaging headlines ideas and popular questions for the FAQ-rich snippets.

topic research tool

You also have an SEO Content Template to get recommendations to optimize your content. You can get a list of related keywords, top 10 competitor’s data, and even suggested content length.

SEO content template


SEMrush offers a powerful Social Media Tool that helps you publish and schedule social media posts with ease. 

social media tool


SEMrush Pricing

SEMrush pricing starts from $119 per month and goes up to $449 per month. The premium plan includes up to 40 projects, 5,000 keyword rank tracking, and performance reports.

5. Hootsuite For Social Media Management

Hootsuite is a popular social media marketing and management tool that allows marketers to publish, engage, monitor, and analyze content over social media platforms. Hootsuite is trusted by more than 18 million marketers.

Top Features Offered By Hootsuite 

  • You can create and schedule social media content by using Hootsuite’s calendar. You also get a powerful Composer that helps you create quality content by providing assets like photos and videos.
hootsuite features screenshot
  • With the Engage feature, you can monitor every mention and manage every message you receive over any social media platform. With its powerful inbox, you can manage all your messages in one place like bulk deleting or responding to messages.
Hootsuite engage feature
  • With the powerful Analyze tool, you can track the performance of your content across all social media platforms, check engagements, clicks, mentions, and messages.
Hootsuite analyze tool
  • Hootsuite alternatives does not provide feature to run ads through their platform, you need to do that separately.

Hootsuite Pricing

  • Professional: $49 per month with a limit of up to 10 social media accounts and an auto-scheduling feature.
  • Team: $129 per month where you add up to 20 social media accounts and also get a custom branded URL.
  • Business: $599 per month with a limit of up to 35 social media accounts.

6. Canva For Graphic Designs

Canva doesn’t need any introduction as it is one of the leading graphic design tools. Canva is trusted by thousands of brands for their graphic designing needs like PayPal, Gucci, and Intel.

Top Features Offered By Canva 

  • Canva offers both free and premium templates for almost every category, including social media posts, posters, logos, presentations, infographics, flyers, business cards, posters, certificates, newsletters, and stickers.
Canva templates
  • With Text Animations, you can make your message more attractive to the user. Besides, you can create various animation styles like rising, popup, breathe, fade, and tumble. 
Canva text animations screenshot
  • With Canva Team, you can collaborate with your team members on multiple designs. You can also post comments, tag any team member, assign tasks, and share designs.
Canva team designs screenshot
  • Creating transparent images is one of the difficult tasks for any designer, but with Canva, you can do that easily. 
canva transparent image
  • You can also create various photo grids and collages with pre-built templates. Simply just choose any grid style, upload images, and drag photos to the grids.
photogrid options in Canva
  • You can decorate your pictures with Canva’s photo frames. Choose any photo you want from hundreds of frames and customize it as you want, like cropping, adding borders, changing colors and shape. 
Canva's photo frame
  • Canva also offers thousands of free icons, stock photos, illustrations, and vectors that you can use on your designs.
  • You can download Canva on Windows, Android, and iPhone.

Canva Pricing

Canva offers a free plan that allows creating unlimited designs and a 5GB cloud space. 

You can subscribe to the Pro plan to get over 75 million premium stock images, videos, and graphics and up to 100GB of cloud storage. The pro plan costs $119.99 per year.

7. Woorise For Forms, Surveys, And Quizzes

Woorise is an all-in-one lead generation and marketing platform that allows you to create a wide range of interactive campaigns such as landing pages, forms, surveys, quizzes, viral giveaways & contests, accept payments, and more to collect leads and engage your audience.

Top Features Offered By Woorise

  • With more than 100 templates, a robust drag & drop landing page, and a form builder,  you can easily create powerful promotional campaigns, connect with an audience and collect leads.
  • Bonus entries are tracked via a unique URL given to a user who has entered your campaign. After they enter, they get the link that they can copy or share using popular social buttons such as Facebook, Twitter, LinkedIn, email, and more.
  • With Woorise, you’ve got everything you need to connect with your fans and find new ones. Engage and grow your audience using a wide range of pre-build social actions, follow buttons, and embedded social widgets for the most popular social platforms.

  • Woorise makes it easy for you to view and manage all your leads in one place to streamline your workflow. Filter and search leads, edit in bulk, add private notes, manage winners, send custom email notifications, etc.
  • Manage all your brands or clients from a single account. Adding multiple Woorise Sites (workspaces) allows you to have a completely separate workspace for each brand or client, allowing you to keep data from each workspace different from one another. 
  • Woorise supports all languages, including RTL languages. You can easily create your campaign in your preferred language or in your targeted audience language. Expand your global reach by duplicating the campaign in multiple languages in a single click.
  • Choose from a wide range of integrations, including all major email marketing apps, and automatically send your new leads to the tools you already use and love.

Woorise Pricing

  • Free: $0 with a limit of up to 500 entries/month.
  • Basic: $29 per month with a limit of up to 2000 entries/month.
  • Grow: $49 per month with a limit of up to 5000 entries/month.

Pro: $99 per month with a limit of up to 20000 entries/month.

8. Social Champ for Social Media Scheduling

Social Champ is a growing Social media scheduler that allows brand marketers, entrepreneurs, and startups to create, publish, and track content performance over eight social media platforms.

Top Features Offered By Social Champ

  • Social Champ allows you to create, edit, and schedule content from within the main dashboard of the tool to all your linked social media profiles. You can also add images, links, emojis, and gifs to your posts.
Social Champ's Dashboard
  • Using Social Champ, you can directly engage with your audience by connecting the inbox of every social media account within a single tab. This instant replying feature can help you to keep up with the reviews and feedback about your brand.
  • The Organize feature allows you to organize and streamline your social media posts through a single calendar. The calendar will help you to keep a daily track of your posting schedule with multiple options to add or delete anything. Social Champ also offers filters for you to sort through social media posts.
  • Social Champ also offers a social media collaboration feature that enables your team to take charge on your behalf whenever needed. You must approve the posts, and your workflow is all set.
  • The best of Social Champ is its platform-specific analytics reports that enable you to assess your weekly/monthly performance. These reports are downloadable in PDF/ PPT format and can play an essential role in improving your content strategy.
  • The visual integration feature of Social Champ makes the scheduling of images and videos more manageable than ever. You can easily create, edit, and share photos using Canva, VistaCreate, or Imgur.

Social Champ Pricing

Free Plan: It takes nothing from you, but you get a deal. Three social media profiles with unlimited post scheduling supporting a single user.

Champion Plan: It offers a 7-day free trial for a paid subscription of $29/month. Using this plan, you can integrate 12 social media accounts with unlimited post scheduling supporting two users.

Business Plan:  It offers a 7-day free trial for a paid subscription of $99/month. Using this plan, you can integrate 40 social media accounts with unlimited post-scheduling supporting six users.

Agency Plan: This offer allows you to customize your champ plan according to your brand with 100+ profiles. You can talk to a customer representative using the live chat option.  

9. Zonka Feedback for Targeted Marketing Campaigns

Zonka Feedback is a feedback collection tool that collects customers’ data using surveys. You can run surveys at different customer touchpoints and capture measurable data to know your audience better. For example, you can use a post-purchase survey to understand what makes a product sell, and then use this information to create specific marketing messaging. This helps in targeting the right audience and drive more conversions.

Must have tools for modern marketers: Zonka Feedback

Top Features Offered by Zonka Feedback

Zonka Feedback consists of readymade survey templates that you can use as is and customize as per your brand guidelines. You can change the survey aesthetics and even add or delete questions.You can automate surveys at specific touchpoints by setting triggers. This ensures no important feedback is missed.

The survey tool can be integrated with some of the most important business tools like Zendesk, Freshdesk, Salesforce, HubSpot, Integrately, Slack, Teams, Google Sheets, etc.All surveys can be made totally relevant by using survey logic which allows customizing the question flow as per the answer recorded on the previous survey pages.

10. SocialBee for Social Media Posting Automation

SocialBee is a social media management platform designed to help users skyrocket their social media presence. With SocialBee, you can create and schedule posts across all your profiles: Facebook, Twitter, LinkedIn, Instagram, Pinterest, Google Business Profile, TikTok, and YouTube.

Whether you're a small business owner, agency, marketer, or influencer, SocialBee can help streamline your social media management.

Top Features Offered By SocialBee

  • Organize your posts into content categories to create a balanced content mix that resonates with your audience. This feature makes it easier to post content consistently on your social media.
  • SocialBee integrates with Canva, Unsplash, and GIPHY, enabling users to create captivating posts without leaving the platform. You can quickly add eye-catching visuals and animated elements to your social media content.

  • You can consistently create quality content with minimal effort using SocialBee's AI post generator.  
  • Manage your content and stay on top of your social media posting schedule with SocialBee’s bulk importing and editing features, as well as importing via RSS Feeds. 
  • SocialBee offers a robust set of features to help you manage your social media smarter and faster, including recycling evergreen posts and customizing content for each social media network individually.
  • With the ability to have multiple workspaces for each brand or client, you can keep your posts organized while managing everything from one platform. You also have team collaboration features that help teams work together to create a cohesive and engaging social media presence.
  • You can track and analyze the performance of your social media accounts. Get valuable insights into your social media activity, and even export the data to share it with team members, clients, or stakeholders. 

SocialBee Pricing

The standard SocialBee monthly plans are: 

  • Bootstrap: $19/ month with a limit of up to 5 social accounts, 1 user per workspace, 1 workspace.
  • Accelerate: $39/ month with a limit of up to 10 social accounts,1 user per workspace, 1 workspace.
  • Pro: $79/ month with a limit of up to 25 social accounts, 3 users per workspace, 5 workspaces.

Whether you're on the Bootstrap, Accelerate, or Pro plan, you'll be able to take advantage of all of SocialBee's functionalities. SocialBee offers a 14-day trial, with no credit card required.

11. Cloud Campaign

Cloud Campaign is an AI-powered social media management tool specifically designed for agencies. Using AI to generate automated responses, trend analysis, and personalized recommendations to help make campaigns more, its comprehensive suite of features allows agencies to effectively manage their clients' campaigns in real-time and respond quickly to any changes.

Top features offered by Cloud Campaign

  • Customized Content Recommendations: Gives access to personalized content suggestions based on the client's target audience, interests and industry trends
  • Caption AI
  • Automated Responses: Automatically generates responses to customer inquiries or comments quickly and accurately.
  • Social Media Analytics: Tracks performance of campaigns in real-time and provides detailed reporting for effective strategic decision-making.
Must-Have tools for modern marketers: Cloud Campaign
  • Campaign Monitoring Tool: Enables agencies to monitor all ongoing campaigns in one dashboard, simplifying campaign management.
  • Finally, Cloud Campaign also offers a powerful collaboration feature which allows multiple team members to work together on projects simultaneously from any location. This ensures that everyone is up-to-date with the latest changes and keeps everything running smoothly.
Must have modern marketers: Cloud Campaign

Cloud campaign pricing:

  • Freelancer: $33/month (billed annually) -- ideal for consultants and freelancers
  • Studio: $166/month (billed annually) -- ideal for growing studios
  • Agency: $249/month -- ideal for marketing agencies

12. Tagembed: Your Go-To Social Widget & Review Platform for Websites

Tagembed is an all-in-one social media widget platform that's trusted by countless digital marketers and businesses worldwide. This robust tool simplifies the curation and display of social media content on your website or digital platforms.

Top features offered by Tagembed

  • Aggregation and Collection: Tagembed stands out with its ability to aggregate content from various social media platforms. Be it a Twitter feed, Instagram posts, Facebook updates, YouTube videos, or even LinkedIn feed on website, this tool has got you covered. Collect and curate content using specific hashtags, profiles, handles, mentions, or keywords.
  • Customization: Customize your social media widget to resonate with your brand's visual identity using Tagembed. Select from an extensive range of themes, colors, fonts, and styles, or dive into custom CSS for more advanced customization.
  • Moderation Tools: With Tagembed, you get full control over your widget's content. Its robust moderation tools allow you to manually curate, filter content, blacklist certain keywords or users, or apply automated moderation rules to ensure relevance and appropriateness.
  • Real-Time Updates: Keep your website fresh and engaging with Tagembed's real-time updates. Your widget will always display the most recent content from your chosen sources.
  • Advanced Filtering: Refine the content displayed based on criteria such as media type, sentiment, location, or engagement metrics. You can also tag and categorize content to highlight specific posts with Tagembed's advanced filtering options.
  • Analytics Dashboard: Keep track of your widget's performance using Tagembed's analytics dashboard. Understand how your widget is performing and make data-driven decisions by tracking engagement, impressions, reach, and user behavior.
  • Mobile-Optimized: Tagembed widgets are fully responsive and optimized for all screen sizes and devices, ensuring a seamless user experience.
  • Display Options: Tagembed offers an array of display options. Choose between grid, carousel, masonry, slideshow, or a custom layout. Decide the number of posts to display and enable infinite scrolling for a more engaging user experience.
  • API Integration: Seamlessly integrate Tagembed with your existing systems, workflows, or custom applications using its API integration feature. This enables you to programmatically access and manage your social media content.

Tagembed Pricing

  • Free: 1 Feed, 2000 Views/Month.
  • Basic: $19/mo. Ideal for Startups
  • Pro: $29/mo. For businesses requiring more advanced features and functionalities, the Pro plan is an ideal fit.
  • Plus: $59/mo. Ideal For Small & Medium-sized Businesses

In a nutshell, Tagembed is a versatile and user-friendly solution to enhance your brand's online presence, boost user engagement, and showcase diverse social media content on your website. Give it a try today!

13. Slidesgo for Presentation 

Slidesgo is an Al Presentation builder that helps you when you lack inspiration or time constraints. Slidesgo's AI Presentation Maker generates presentations with customizable slides and design styles. It also offers different tones and resources, and you’ll have beautiful slideshows that suit your needs.

Top Features Offered By Slidesgo

  • Slidesgo gives its users an extensive collection of ready-made presentation templates, and the user can modify each template’s text, images, colors, and other elements to suit their needs better. The most popular templates are for business, education, marketing, and art. 

  • Users can make impressive presentations quickly and effortlessly since the Slidesgo templates are fully compatible with Google Slides; using them together saves time by not exporting their presentations to another system.
  • Experts design the Slidesgo templates to ensure captivating and impressive presentations every time. Each template is skillfully made to engage the reader with a mix of modern style, striking visuals, and a straightforward layout.
  • Slidesgo lets users pick free or premium templates based on likes and funds. The premium templates are expensive but offer more benefits, like extra slides and advanced design elements.
  • Presentations can be enhanced and revitalized using Slidesgo’s library of icons, pictures, and other visual elements. It provides frequent updates to the library, which ensures up-to-date customer presentations.

Slidesgo Pricing

Free Plan:  Allows to download up to 5 templates per month 

Premium plan: $23.99 per year.

Education plan: $13.99 per year.

14. Appy Pie Design For Graphics and More

Appy Pie Design is a user-friendly tool that simplifies graphic design with a drag-and-drop interface, allowing easy customization for designs. It opens up the world of design to everyone, without requiring any design skills.

Top Features Offered By Appy Pie Design

  • Appy Pie Design is incredibly user-friendly, allowing anyone to quickly create amazing designs without being an expert.
  • You can create unique images with Appy Pie Design’s AI Image Generator just by describing your vision. It's magical – your words turn into images through AI.
  • Appy Pie Design offers a vast array of ready-to-use design templates. Whether it's for a logo, social media post, or flyer, you'll find a quick starting point.
  • With Appy Pie Design, personalize your designs by adjusting the text, colors, and images to fit your unique style.
  • You can explore a wide variety of tools in Appy Pie Design, making it easy to add special effects, adjust layouts, and apply filters to your creations.
  • Appy Pie Design operates online, enabling you to access your designs from anywhere at any time. Sharing and collaborating on your creations has never been easier.

Appy Pie Design Pricing

When you sign up for a trial with Appy Pie Design, you receive 5 free credits to use across all AI features. After subscribing it is $8 /Month. You get 15 credits each month that are shared among all the AI features.


Tools help marketers reduce their workload so that they can concentrate more on things that only human brains can do. Tools take care of redundant tasks, data gathering, and reporting. Start using the above-listed tools and improve your productivity.

Author Bio

Joydeep Bhattacharya

Joydeep Bhattacharya is a digital marketing specialist and author of the SEO Sandwitch Blog. His writings have been published on SEMrush, Search Engine Watch, Smart Insights, Clickz, and other reputed publications. You can connect with him on LinkedIn.


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