6 Must-Have Tools For Modern Marketers

Joydeep Bhattacharya

Joydeep Bhattacharya

Published on

August 17, 2021

Every marketer has lots of tasks like website optimization, running ads on search engines and social media, managing customers, generating quality leads, and also creating beautiful and engaging designs.

But it’s also not possible to perform all these tasks manually as it is time-consuming. Therefore, every marketer needs some leading tools to increase their work efficiency and productivity.

Here are the top six must-have tools for modern marketers: 

1. Mailmunch For Lead Generation And Marketing

Mailmunch is a lead generation and email marketing platform that helps you convert website visitors into paying  customers. Mailmunch offers a complete lead generation suite where you get different solutions to generate more leads like multiple forms and popups, landing pages, and email marketing tools. 

Top Features Offered By Mailmunch 

  • You can generate quick leads from your website by using the free “Form Builder.” It helps you create different forms, pop-ups, top notification bar, page end scroll bar, full screen cover, and sidebar widget.
  • Forms are mobile-friendly and fully customizable. Therefore, you can change colors and fonts that match your website theme.
  • You can also get many ready-to-use templates for every need, like notification popup, subscribers form, or discount banner. 
Mailmunch's templates
  • With Mailmunch, you get a powerful “Landing Page” builder that lets you create stunning landing pages for products and services that convert visitors into customers. You get many beautiful templates on different themes such as fashion, consumer goods, health, cosmetics, and retail.
  • The drag and drop landing page builder allows you to create forms and landing pages without codes. You can integrate your landing pages with almost every leading email marketing service provider. Also, the Landing page builder comes with built-in integration with free image providers, including Pixabay, Pexels, and Unsplash. You can also perform A/B testing on your landing pages to optimize them better.
  • The “Email Marketing” tool helps marketers create and send engaging email campaigns and newsletters to customers. You get hundreds of beautiful pre-built and ready-to-use email templates, or you can also create your custom template.
  • Marketers also get other useful features, including thousands of free images, colors, backgrounds, multiple device support, and advanced analytics.
  • To help grab more customers, you can use Mailmunch’s Coupons and Spin Wheels feature. For instance, you can create coupon offers for new users or run discount coupon campaigns to generate more conversions. 
  • Moreover, you can get customers’ email addresses using “Spin Wheels.” You can also customize these spin wheels by changing colors and texts.
coupon subscription pop up

Mailmunch Pricing

  • Free: $0 with unlimited subscribers, forms, and popup support.
  • Essential: $6.99 per month, where you can create up to 10 landing pages, get analytics support and instant email notifications.
  • Pro: $13.99 per month in which you can build unlimited landing pages, forms, pop-ups, get analytics support, and use premium templates.

2. EngageBay For Customer Relationship Management

EngageBay is a powerful CRM software. It is an award-winning tool trusted by over 28k customers.  

The software offers robust features like work automation, pipeline visualization, and contact management. 

Top Features Offered By EngageBay 

  • You can see a visualized pipeline view of the deals or leads. For instance, you can check the status of the leads at every stage, such as prospect, proposal, won, and lost.
pipeline view of sales deals
  • EngageBay offers a team calendar to schedule appointments. Besides, individual team members can also create their own calendar to book appointments with prospects.
Engagebay calendar screenshot
  • For easier task management, the tool lets you create tasks and assign them to the sales team.
  • With Contact Management Tool, you can maintain and organize all your customer contacts in one place. Also, with the help of integrations, you can easily import your contact from various sources like Office 365 and Google.
  • The CRM Telephony lets you make calls directly from the EngageBay dashboard. You also get all the past information from conversations which assists your sales team and improves the customer experience.
EngageBay dashboard telephone
  • Reporting is very important to track your sales team’s performance. EngageBay comes with CRM Reporting that shows data in various growth graphs, charts, and bars. You can also schedule automatic reports directly to your inbox.
EngageBay sales dashboard screenshot

EngageBay Pricing

  • Free: $0 with a limit of up to 500 contacts.
  • Basic: $12.99 per month with a limit of up to 1,000 contacts and 2,500 brandable emails.
  • Growth: $24.99 per month, where you get 20,000 contacts with 20,000 brandable emails.
  • Pro: $49.99 per month, where you can add up to 30,000 contacts. 

3. Finteza For Website Analytics And Optimization 

Finteza is an advanced website analytics tool that helps in website optimization. It offers free plugins for leading content management systems like WordPress, Drupal, Joomla, OpenCart, Shopware, and PrestaShop. 

Top Features Offered By Finteza

  • Finteza offers a variety of tools for webmasters through which you can detect bot traffic, track errors like 404, 403 and get real-time traffic data. 
  • Finteza's website analytics offers all the  information and data you need to optimize your website. For example, you can even check the bounce rates from android device users living in the US. Besides, with charts and real-time reports, it is easy for you to analyze your website.
Finteza's website analytics screenshot
  • With traffic sources analytics, you can analyze the incoming traffic to your website. Finteza automatically splits and categorizes in referral, search, advertising, and social channels. 
traffic sources analytics screenshot
  • Moreover, you can detect bot traffic coming to your site. Finteza provides 12 types of low-traffic detection channels like headless browsers, email spam, and attackers like brute force and DoS.
Finteza bot traffic details
  • Also, you can make use of UTM parameters. UTM tags are a great way to separate specific visitors, just add the code to the URLs of your website and let Finteza monitor and separate traffic. For example, you can add UTM tags on PPC ads, affiliate links, banners, or other text links.
Finteza UTM tags screenshots

The Finteza Lighthouse report helps you optimize your site for user experience and Core Web Vitals. The tool is beginner-friendly and evaluates a website on several parameters like performance, accessibility, SEO, and best practices. 

 Finteza Lighthouse report

 Finteza Pricing 

Finteza costs $25 per month for up to 100,000 unique visitors a month and includes both traffic detector and data reports.

4. SEMrush For Digital Marketing

SEMrush is a leading digital marketing software every marketer should use to achieve better results on search engines like Google and Bing. 

SEMrush offers different tools for managing different digital marketing tasks like SEO, content marketing, PPC, social media marketing, and competitor research.  

It is trusted by the world’s well-known brands such as Apple, Samsung, Forbes, IBM, and Amazon.

Top Features Offered By SEMrush

For almost every marketing task, SEMrush has a tool as described below:

Keyword Research

SEMrush has a database of over 20 billion keywords that means you find new keywords in just a few clicks. You get data for each keyword, including search volume, trend, CPC, difficulty, and even the total number of results in SERP. You also have the option to discover various category keywords like a broad match, phrase match, related, exact match, and even question keywords. 

Keyword research tool screenshot

Technical SEO Tool

To optimize the On-Page SEO of any website, you have a powerful Site Audit tool that performs a complete technical audit of your website on demand and detects over 130 technical errors and issues. 

SEO tool screenshot

Backlink Tool 

With a database of over 43 trillion backlinks, you can check the backlinks of any website on the web, including those of your competitors. 

The tool lets you check key metrics like backlink type follow and nofollow, referring IPs, and even first and last seen. 

backlink tool screenshot

With Backlink Audit, you can audit your site’s backlink profile and find toxic and harmful links. You can also disallow backlinks directly from the SEMrush dashboard.

backlink audit tool

To get lots of backlinks opportunities, you can use the Backlink Gap tool in which you can compare your competitor’s link profile with your domain.


domain screenshot


Content Optimization Tools

With the help of the Topic Research Tool tool, you can find tons of content ideas on any topic for multiple locations. Not only this, but you can also discover various engaging headlines ideas and popular questions for the FAQ-rich snippets.

topic research tool

You also have an SEO Content Template to get recommendations to optimize your content. You can get a list of related keywords, top 10 competitor’s data, and even suggested content length.

SEO content template


SEMrush offers a powerful Social Media Tool that helps you publish and schedule social media posts with ease. 

social media tool


SEMrush Pricing

SEMrush pricing starts from $119 per month and goes up to $449 per month. The premium plan includes up to 40 projects, 5,000 keyword rank tracking, and performance reports.

5. Hootsuite For Social Media Management

Hootsuite is a popular social media marketing and management tool that allows marketers to publish, engage, monitor, and analyze content over social media platforms. Hootsuite is trusted by more than 18 million marketers.

Top Features Offered By Hootsuite 

  • You can create and schedule social media content by using Hootsuite’s calendar. You also get a powerful Composer that helps you create quality content by providing assets like photos and videos.
hootsuite features screenshot
  • With the Engage feature, you can monitor every mention and manage every message you receive over any social media platform. With its powerful inbox, you can manage all your messages in one place like bulk deleting or responding to messages.
Hootsuite engage feature
  • With the powerful Analyze tool, you can track the performance of your content across all social media platforms, check engagements, clicks, mentions, and messages.
Hootsuite analyze tool

Hootsuite Pricing

  • Professional: $49 per month with a limit of up to 10 social media accounts and an auto-scheduling feature.
  • Team: $129 per month where you add up to 20 social media accounts and also get a custom branded URL.
  • Business: $599 per month with a limit of up to 35 social media accounts.

6. Canva For Graphic Designs

Canva doesn’t need any introduction as it is one of the leading graphic design tools. Canva is trusted by thousands of brands for their graphic designing needs like PayPal, Gucci, and Intel.

Top Features Offered By Canva 

  • Canva offers both free and premium templates for almost every category, including social media posts, posters, logos, presentations, infographics, flyers, business cards, posters, certificates, newsletters, and stickers.
Canva templates
  • With Text Animations, you can make your message more attractive to the user. Besides, you can create various animation styles like rising, popup, breathe, fade, and tumble. 
Canva text animations screenshot
  • With Canva Team, you can collaborate with your team members on multiple designs. You can also post comments, tag any team member, assign tasks, and share designs.
Canva team designs screenshot
  • Creating transparent images is one of the difficult tasks for any designer, but with Canva, you can do that easily. 
canva transparent image
  • You can also create various photo grids and collages with pre-built templates. Simply just choose any grid style, upload images, and drag photos to the grids.
photogrid options in Canva
  • You can decorate your pictures with Canva’s photo frames. Choose any photo you want from hundreds of frames and customize it as you want, like cropping, adding borders, changing colors and shape. 
Canva's photo frame
  • Canva also offers thousands of free icons, stock photos, illustrations, and vectors that you can use on your designs.
  • You can download Canva on Windows, Android, and iPhone.

Canva Pricing

Canva offers a free plan that allows creating unlimited designs and a 5GB cloud space. 

You can subscribe to the Pro plan to get over 75 million premium stock images, videos, and graphics and up to 100GB of cloud storage. The pro plan costs $119.99 per year.


Tools help marketers reduce their workload so that they can concentrate more on things that only human brains can do. Tools take care of redundant tasks, data gathering, and reporting. Start using the above-listed tools and improve your productivity.

Author Bio

Joydeep Bhattacharya

Joydeep Bhattacharya is a digital marketing specialist and author of the SEO Sandwitch Blog. His writings have been published on SEMrush, Search Engine Watch, Smart Insights, Clickz, and other reputed publications. You can connect with him on LinkedIn.


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