Putting your business in front of the right people is perhaps the hardest thing you’ll ever do. While several people visit your website every day, few ever make their way back. And that’s how most services are forgotten.

Lead generation ensures that you engage customers the very moment they show an interest in your service. It consequently enables you to market to the right people, bringing your services in front of people who truly need them, and converting them into paying customers. 

Companies use various lead generation strategies to increase this pool of prospects. But since your competitors are also scouring for leads online, getting the attention of the same people is not easy. 

A little help from technology, however, will help you generate leads quickly and automate your marketing workflows. 

What is lead generation software?

Before you start building your sales funnel it is crucial to recognize the kinds of marketing software solutions that target various stages of the funnel in order to increase conversions. 80% of marketers witness more leads and 77% notice higher conversion rates after automating their marketing workflows.

Lead generation software is a similar marketing automation tool that helps businesses gain leads online. It targets the top of the funnel, gaining contact information from prospects that enables you to market to them. As a company’s prospects move down the funnel, some will eventually convert and generate revenue for the business. So by bringing you more leads, lead generation software increases your conversions and ultimately, your revenue.

Features to look for

lead generation software to capture interest

Different lead generation companies design their products differently and not all of these are created the same. When integrating with a lead generation software tool, look for the following:

  • Ease-of-use: Well-developed lead generation software solutions are designed for marketers, not web developers. They should be easy to use, without dabbling in code, and intuitive enough to be used across entire teams. 
  • Integrations: With marketing automation gaining increasing popularity and adoption, businesses are trying to automate every stage of the sales funnel, including customer support. To preserve seamless operations, any new tools that you acquire should sync well with your pre-existing martech stack. 
  • Analytics: This holds true for any type of automation tool you’ll use for your business. You should be able to analyze every piece of data that you’re collecting to optimize software use, streamline your marketing efforts, and improve customer interactions. 
  • Scalability: The eventual goal of each company is to maximize their ROI and grow. With increasing dependency on technology, look for solutions that can grow with you. Your lead generation software should be able to handle your expanding operations and growing email lists.

Types and recommendations

There’s a wide variety of lead generation companies online. Several blog posts rank and recommend these but not necessarily in a useful way. For our list, we’ll be covering tools designed for specific workflows so you can identify your needs and the solutions that best go with them. We’ll also mention alternatives for you to compare. 

1. Inbound marketing software: Hubspot

Hubspot’s marketing software is an all-in-one suite of tools that enables businesses to grow traffic, capture more leads, and market to them via email and ads. While it is on the pricier end, Hubspot comes with an extensive list of features that make it worth your while. 

Lead generation features:

  • Landing page builder
  • Forms
  • Analytics
  • Conversational bots and live chats
  • Ad management

Competitive Edge: It comes with Hubspot’s free CRM tool so you can oversee your lead’s entire journey, from visitor to customer.

Price: Between $50 to $3200 a month

Alternatives: Bitrix24, SalesForce

2. Lead capture: MailMunch

MailMunch’s lead capture tool makes it extremely easy to engage website visitors and turn them into leads. Choose from a wide variety of opt-in forms that are easy to set up on your website so you can immediately start growing your email list. Create compelling calls to action, track exit intent, choose triggers of your choice, so your leads can keep coming in.  

The extensive collection of opt-in forms is fully customizable. You can personalize backgrounds, colors, texts, and even emojis so your campaigns attract the most eyeballs, in turn bringing you high conversions.

Lead generation features:

  • A variety of opt-in forms 
  • Landing page builder
  • Works with natively WordPress, Shopify, as well as any HTML websites
  • Integration with all leading email marketing services
  • Analytics

Competitive Edge: The free package is loaded with useful tools that you’d otherwise have to pay for. 

Pricing: Between $12 to $60 a month.

Alternatives: Optinmonster, Sumo, Hellobar

3. Visitor behavior tracking: Albacross

“98% website visitors don’t leave their contact details”, touts Albacross’s landing page. It’s this 98% visitors that they’ll help you target.

Albacross tracks visitors as they navigate through your company website. With this data, it qualifies leads and fetches their email addresses. This enables businesses to hand-tailor marketing pitches to the pain points of every target. 

Qualifying leads in this manner helps you zero in on the right people. This may be the only kind of cold-calling that works since it only takes place after establishing interest.

Lead generation features:

  • Visitor activity data
  • Lead validation
  • Email address scraping 
  • Integrations with CRMs

Competitive Edge: Personalized marketing for qualified leads. 

Price: $40 to an upwards of $1089.

Alternatives: ZoomInfo, Leadfeeder, EngageBay

4. Social media lead generation: Vibe App

Vibe App’s web extension brings you the complete social media snapshot of a prospect. It fetches key social media accounts (Facebook, LinkedIn, Twitter, Gmail) associated with an email address. Not only this, but you can also garner insight into the prospect’s organization, work details, and interests so you can qualify them, customize your marketing efforts, and reach out. All this by simply hovering over an email address. 

By targeting the right prospects, Vibe App helps you optimize your cold calling efforts and also form meaningful relationships.

Lead generation features:

  • Easy download
  • In-depth social media data
  • Support for multiple platforms

Competitive Edge: Provides social media data for multiple platforms

Pricing: Free.

Alternatives: FullContact, Discover.ly, Lusha

5. Business Messenger: Intercom

Intercom is a messaging tool with chatbots that enables businesses to offer personalized communication and gauge real-time customer intent. Chatbots keep prospects engaged and immediately provide them solutions to their problems. And immediate gratification also builds brand preference. 

Intercom loops interested prospects to representatives in real-time so businesses can quickly close the deal without losing customer interest. You can also track on-site behavior once a prospect is in the system and further personalize support and marketing. 

Lead generation features:

  • Automated customer support
  • Email and web chat queries on one platform
  • Integrations with entire techstacks

Competitive Edge: Connects your messenger with all your departments so each lead can be immediately routed to the right person.

Pricing: Starts from $87 with customized pricing

Alternatives: Zendesk Chat, Landbot.io, Drift

6. Survey forms: Typeform

Typeform is a form builder. While surveys are ideal for gaining customer feedback and insights, they still double up as great lead generation tools. They’re also fun to take which means visitors may be more likely to fill them up and leave their email addresses. 

Collecting data like this can help you understand the direction that you want to take with your product and also segment your leads by pursuing those most relevant to your service. 

TypeForm offers a great user experience and keeps the surveys engaging. 

Lead generation features:

  • In-depth customer details
  • Support for both mobile and desktop

Competitive Edge: The exceptional user experience makes it more likely for users to fill out TypeForm surveys

Pricing: $35 a month. 

Alternatives: SurveyMonkey, JotForm, Survey Anyplace

7. Field Sales Software: Badger Maps

Badger Maps is a mobile app solution that offers planning, routing, and other features that allow you to spend less time driving and scheduling, and more time closing deals.

User-friendly, highly customizable, and 100% mobile, Badger is specifically designed to increase salespeople’s productivity.

Lead Generation Features

  • The “Places” tool helps you find potential customers on a map
  • Generate leads by business category
  • Get lead details – phone number, website, hours, and more
  • Add the best leads to your route or account list

Competitive Edge: Badger offers all of these features in one app that can easily be integrated with your CRM, calendar, and other sales tools.

Price: Starts at $49 per user/month

Alternatives: Salesforce Maps, Map my customers

Experiment with software before you commit to a solution

Lead generation automation is extremely diverse. While this list features six types of lead generation software, the options out there are forever expanding. 

Not every tool will work for you. This is why it’s crucial that you experiment and test tools for your marketing efforts. Trial and error will help you discover solutions that best fit the needs of your company. 

Try out our lead generation software suggestions, explore alternatives, and quickly start building your leads. 

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Author

Momina Ayaz is a Content Marketer at Mailmunch. She loves reading during lunch breaks and witnessing technology reshaping the corporate sphere.