Lead generation is one of the most significant aspects of the B2B marketing process. It is capable of bringing in quality traffic to a website and producing leads that convert into paying customers. Yet, at the same time, this marketing practice is considered as a key pain point for most businesses around the globe. The abundance of online and continually increasing competition complicates the process of identifying, tracking, and engaging with potential clients. However, things…

Putting your business in front of the right people is perhaps the hardest thing you’ll ever do. While several people visit your website every day, few ever make their way back. And that’s how most services are forgotten. Lead generation ensures that you engage customers the very moment they show an interest in your service. It consequently enables you to market to the right people, bringing your services in front of people who truly need…

As a fashion and apparel brand, you should be familiar with the advantages of email marketing. In this era of fast fashion and quick inventory cycles, email marketing lets you: Quickly inform customers regarding new products Deliver your promotions straight from emails Get customers to complete checkouts and upsell Build brand awareness (supercritical to differentiate yourself from competitors in the fashion domain) Have a direct line of communication and ownership of your audience Among other…

Inventory management is crucial for maintaining a healthy supply chain. Yet this vital area of eCommerce is often a stumbling block for companies, even if they have the best of intentions.  No business is an island. Every inventory management decision you make impacts someone else further along the chain. Remember how frustrating it is to order a product, but it doesn’t arrive on time? Or worse, when you are you told it’s actually out of…

Flash sales always feel good. You have your eyes set on a new television but the expensive price tag is in the way. Then, bam. The television is suddenly half off for only 12 hours. What do you do? You buy, of course. The offer is too hard to resist and who knows if you’ll ever be able to afford the same item again? So, you buy. Flash sales make us spend more money, quickly.…

In 2016, mobile internet usage surpassed its desktop counterpart. In 2019, 53% of web traffic came from mobile users. Couple this with the fact the online mobile shoppers have an average conversion rate of 2%, a number growing every year: Optimizing your website for mobile use becomes imperative. We at MailMunch realize this and we want our customers to take advantage of the rising number of mobile users. We present to you: Mobile Exit-intent Mobile…

Branding is an integral part of any marketing strategy. Our customers have brand guidelines they adhere to and we’ve made it easier for you to stay true to your brand. We’ve launched custom fonts so you can use the exact fonts you want in your forms and landing pages. With more font options, you’ll have more customization options, can create better designs and follow your brand guidelines to the dot. Now you can express yourself…

In the post-pandemic world, the way we do business is bound to change. However, in the world of e-commerce, things seem to be looking up. Yes, we will be practicing social distancing for the better part of the year, but that will not stop us from buying stuff we need or want! This is where the eCommerce businesses come in. E-commerce with its ease and convenience presents a lucrative option for consumers to get everything…

Blogs are one of the most effective ways to engage with your customers. They help you retain your visitors and build trust. But when you use your blog to earn money, there are many other factors that you should consider.  It all starts with how you want to monetize your blog. There are different practices that will work for you. Affiliate marketers have an advantage of direct links and they make money just by linking…